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Organizational Change Research: Part 1

Directions: Visit the website for the company you have selected and obtain a copy of the annual report. Locate three to five additional resources that provide data and information about the organization. You will use this research to determine potential areas for organizational change and to address questions related to planning and managing change within the company.

Company Name: Target

Company Vision: “Guided commitments to great value, the community, diversity, and the environment.”

Company Mission: “To make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and exceptional guest experience by consistently fulfilling our Expect More. Pay Less. Brand Promise.”

Criteria

Research Findings

Citation of Sources Provide APA citations for the company’s annual report and the other research sources utilized in completing the assignment.

What are the indicators of an awareness of a need for change within the selected organization?

An indicator for awareness of a need for change within Target would be societies always evolving cultural atmosphere. Target could benefit from making sure that their environment is culture diverse. With everything that is currently going on in the world today, Target needs to make sure that their employees have been trained on culture and diversity. Target could offer cultural competency trainings to help inform and educate their employees. These classes would teach employees about biases and non-discriminatory practices. While helping the organization to learn and practice culture competency (Office of Adolescent Health, 2018). Target employees would learn to be cultural literate so that they will know how to interact and be meaningful to customers and each other as well. Classes would teach employees to be culturally knowledgeable and to be more appropriate with their behaviors.

Reference:

Office of Adolescent Health. (2018, August 28). Cultural Competence. Retrieved June 07, 2020, from https://www.hhs.gov/ash/oah/resources-and-training/tpp-and-paf-resources/cultural-competence/index.html

What role does management play within change for this organization?

Management is the key to Target’s success. No matter from entry levels management to top executive management, these individuals holds the highest card in redefining how target compete with other big box retails stores. Management is the face of the company, and they are given the necessary tools, and training to be able to provide the best, “welcome all guests, and bring them ease, inspiration, and of course, joy, every time they shop with us”. Target Corporation, like many other big box retailers do have to make changes to adapt to the changes of consumer behavior. Target know that to keep ahead of their competitors, they seek all talents individual within the company to form a team that will craft a profitable plan in “creating/developing a base plan for all business function”. The roles of management for target is to have the skills to adapt to changes within the company by:

1. Craft Vision/Follow Mission

1. Develop Strategic Planning

1. Structure, and Brand for changes

1. Achieve the Purpose

Management roles are given the abilities to make decision and empower their team by adapting to new changes that will serve for the greater good of the company. Target is the customer choice of shopping experience.

Reference:

1.Retrieve from: https://corporate.target.com/

2. D. Hirsch, K., & E. Strawser, B. (2014). When a drip becomes a flood: Lessons learned from Target Corporation’s first large-scale business disruption. Journal of Business Continuity & Emergency Planning, 8(2), 114–121.

How will this awareness of change be important to at least three stakeholders in the organization?

Target Corporation, an American Retail shop, has been subjected to multiple material risks during business operation. An urgent course of action needs to be taken to implement some changes for the smooth functioning of the business. However, there needs to be prompt communication, which will be communicated to various stakeholders, as this is important in mitigation of the risks. Awareness of change is essential to Stakeholders such as The Board of Directors, Investors, and Employees at Target Corporation. Board of Directors

The Board of directors defines the parameters for growth in an organization. They determine the kind of growth, how much, and how far the organization can go with the change. Without this clarity, the management will be rendered paralyzed and hence a waste of resources used to enhance the change. Therefore, the Board of directors takes a leading position in the planning of change. The following are ways in which awareness of change is vital to the Board of directors. Awareness of change will help the Board of directors to set the direction for transformation/ change. This is because they are shapers of the organization and long-term value through the provision of clarity, where they define the direction for both transformation and growth. The Board of directors ensures total alignment. The risks can frustrate both management and decision making at Target Corporation. Therefore, the Board of directors will test continuously for purposes of alignment. They will correct any form of misalignment before an action plan for a change is taken. Pursuing a change comes with many challenges experienced. Therefore, the Board of directors will perform the role of reviewing the Leeson learned because of the change. Similarly, the Board is entrusted to be the decision-making bodies of the things to be in the action plan concerning the change, they also conduct vigorous performance reviews based on information provided to ensures that the objectives of the change are met Employees. Employees in an organization that are affected by the change have an essential role to play. When the employees do not adopt and use the change, the chances of achieving the desired outcomes usually are very minimal. Therefore, employees

play a significant role in the process of change; hence, awareness of change is fundamental to them as discussed below.

Engage: Employees should always be willing to accept the change and adopt it. If it were ways to mitigate risks, and a proposal is made, employees should become part of the change. Use: The organization and proposed changes to prevent operational risks should be communicated to the employees, as this will help them apply the changes as anticipated.

Adopt: the awareness of change is important to employees, as it will help them make the change as of there and give it the seriousness it deserves.

Project Managers:

Project managers in an organization are entitled to the role of the technical side of the change. Their part mostly revolves around how solutions are designed, developed, and then delivered. Since project managers play a crucial role in managing organizational change, they should be aware of the change. During the transition, the project managers will Design Actual Change: Change exists at Target Corporation to curb operational risks. In this case, the project managers will develop a solution that influences how an individual will perform roles. Integration of the change plan into the project plan: they will begin management of change at the start of the project and introduce a management strategy through creating a seamless project plan.

Managing the technical side: the project manager to drive the technical side of the proposed change can use tools like resources, budget, charter, and schedules, among others.

Reference:

Target Corporation, Target Annual Report

2019, A Bullseye View Newsletter,

Retrieved From: https://investors.target.com/static-files/84b61f80-290f-48a2-b98b-99652641f14f

PROSCI, 2020, Core Roles in Change

management, Retrieved from: https://www.prosci.com/resources/articles/core-roles-in-change-management

Who are the agents of change within the organization?

Brian Cornell is board chairman and CEO.

John Mulligan is executive vice president and chief operating officer and a member of its executive leadership team.

Michael Fiddelke is executive vice president and chief financial officer and a member of its executive leadership team.

Stephanie Lundquist is executive vice president/president of food & beverage and a member of its executive leadership team.

Rick Gomez is executive vice president, chief marketing, digital and strategy officer.

Mike McNamara is executive vice president, chief information officer & a member of its executive leadership team.

Christina Hennington is Executive Vice President and Chief Merchandising Officer, Hardlines, Essentials, Capabilities & a member of its leadership team.

Jill Sando is the executive vice president and Chief Merchandising Officer, Style and Owned Brands and a member of its leadership team.

Melissa Kremer is executive vice president and chief human resources officer and a member of its executive leadership team.

Mark Schindele is executive vice president, chief stores officer & a member of its leadership team.

Don Liu is executive vice president and chief legal & risk officer for and a member of its executive leadership team.

Laysha Ward is executive vice president and chief external engagement officer, overseeing the company's enterprise-wide approach to engage and deepen relationships with external stakeholders.

The supply chain was another agent of change. I had researched about Target supply chain, and I was able to found that this company made changes in the way they replenish store supply; for example, in the past, this store used to put an order for a certain product, but the whole product of this case was not needed to put in a store shelf, for this reason extra product was shelved in back rooms, with the new system it replenishes the supply on individual basis, and provide employees order product from their stations making packing much more efficient. This explains that their new system leaves more space in back rooms and saves money on employee labor and inventory management

Also, my source explains that in order to help consumers, the store adopted to place a tote in the middle of the store, to make available to customers to place items don’t need on the tote, and this help employees restore merchandise.

According to Supply Chain Dive; this new method of Target shows to be beneficial because provide commitment to move product to and from stores faster than ever before. Also, in an interview with Target COO John Mulligan he advised the company is working across the operation team to provide modernize their work with the team, and explains this system is also being beneficial with their physical assets.

In general, the transformation of the Target supply chain has allowed the company to:

· Place their stores in a modern network design to deliver a combination of convenient fulfillment options.

· Open more stores across the country.

· Deliver on the promise of “pay less” ensuring items are priced daily.

· Consistently provide new merchandise from their exclusive brand portfolio.

· Rollout new convenient digital capabilities that make easier and inspiring for guests to shop and save.

· Invest in hours, wages and training for Target team members.

All these investments, enable their team to deliver higher levels of service and productivity and clients area responding positively to this change.

Reference:

https://corporate.target.com/about/purpose-history/leadership

What We Can Learn From Target’s Supply Chain Strategy; by Michael Wilson; online article; https://www.afflink.com

What role do these people play in the future of the organization?

The leaders at Target play a huge role in the future of the company. The CEO is responsible for committing to the change and leading by example. They want to be encouraging their other leaders to lead the changed vision. “The bottom line is that ignoring a broken culture hinders growth by rejecting the improved retention, productivity, and other proven business benefits of incremental change,” Each leader is has a job to help make sure the company is striving and the departments they oversee are continuing to grow. The leaders have other positions to help make sure when they are improving Target, they can understand different perspectives.

Reference:

Gavan, Vanessa. (2017). Culture transformation: the leader’s role in shaping culture. Retrieved by https://www.theceomagazine.com/business/management-leadership/culture-transformation-leaders-role-shaping-culture/

Retrieve from: https://corporate.target.com/

Participation by:

Jessica Keyser

Camille Venturo

Lisa Meade

Lao Vue

Courtney Rowlan

Sandra Palacios

Tyler Lafond

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