essay 78

IMPORTANCE OF TELEVISION NEWS 1

Importance of Television News

Nathalia Tasama

Central Washington University

IMPORTANCE OF TELEVISION NEWS 2

Importance of Television News

Introduction

Watching the evening news is a daily event that I undertake. It is a form of interaction

that takes place between me and the media. Ideally, the news is a common form of interaction

that is mainly informative. Through it I get to understand the relevance of communicating with

one another about the daily occurrence of events. Today, almost each person relies on the news

to get to understand the things that normally takes place around the world. The communication

framework relies on basic mediums that facilitate the receiver to understand the important

message that is being conveyed promoting the appropriate action to be taken (Williams, 2020).

Understanding the communication process involved in the news makes up a basic factor that

enables individuals to appreciate its importance in shedding enlightenment to the affected

individuals only. This paper would give more explanations to the communication process

involved.

The form of interaction that takes place between the involved parties rotates between

audience and the media house. The audience is actively involved in the news by relying on the

audio and video given by the media house through the television. Through the video, a visual

communication is involved between the sender and the receiver (Laghate, 2017). The television

only acts as the news medium between the communications that takes place on both parties. It is

an important communication framework that ensures that all the ideals are addressed when the

interest of the learners comes in place. The sender is the media house while the receiver is the

audience that watches the television. The verbal communication takes place is highly important

IMPORTANCE OF TELEVISION NEWS 3

as it enables parties to understand the daily events that takes place on different parts of the world

through the medium.

The media house plays an important part in ensuring that the communication takes place

between it and the audience. The role that the media has played in ensuring that the news reaches

the members of the public is ideal. It is a form of informative communication process that

ensures that the news is conveyed through the use of a reliable mechanism that facilitates both

parties to work with one another without any form of complication (Williams, 2020). The

communication process is complicated and detailed based on the process involved in the

collection of information and determining the ways in which the information is expected to reach

out to the audiences. It is an essential communication framework that is purely based on

important educative ideals that focuses on the interest of the public in a way that is clearly

essential.

The way that feedback is taken after the receiver receives the news is quite different from

other common forms of communication. In this practice, the receiver looks for other

communication methods to ensure that the feedback about the informative content is gained. The

media houses often look at the feedback to judge the quality of news that they provide to the

members of the public (Marek, 2016). It is an essential communication practice that is focused

on the interest of the audience. In this case, the use of phone calls to explain the feedback on how

the new was received is important. The media houses also suggest the use of opinions to ensure

that important data is received is part of the practice. This is an essential practice that is focused

on ensuring that relevant communication ideals are put in place.

Literature Review

IMPORTANCE OF TELEVISION NEWS 4

The informative aspect of television news is the interesting factor of concern in this case.

The television news play an important part in ensuring that communication takes place in a way

that is ideal and reflective. The media houses have a structured way of ensuring that the

communication reaches the intended audience (Williams, 2020). This is a realistic practice that is

visible based on the way that communication is normally initiated among parties and how they

normally relate with one another when it comes to the conveying of important and relevant news.

The structured way of communication is an essential factor that makes the media houses to have

a key part in the daily communication process in the society. it is a medium that I and other

individuals rely on to get important information on what events are taking place in different parts

of the world.

The structured communication process that takes place normally involves active

journalism. The journalism normally research information and current events taking place around

the world. They are in charge of coming up with a report on the events that are taking place.

Various factors are involved such as language selection. The language used is expected to be

precise and points out to the relevant ideals that are supposed to be observed when the interest of

the learners comes in place (Marek, 2016). This is a realistic approach that is focused on

providing information that reflects on common factors that is important for the communication

process. The news presenters are the ones charged with the responsibility of ensuring that the

information reaches the intended audience in an organized way. Therefore, the entire

communication process is highly organized.

The audiovisual perspective involved in watching television is the ideal factor that points

out is general importance within the society. The importance of the practice is that important

news is provided to different individuals through a common platform. The professionalism

IMPORTANCE OF TELEVISION NEWS 5

involved in the process is an ideal factor that makes television a part of our daily lives. It creates

the relevance of the media within the society that is a practice that is important for the society as

a whole (Laghate, 2017). The media houses ensure that they fulfill their roles in the expected

ways by providing the necessary information in a way that is reflective and essential as it

explains all the communication ideals that are supposed to be addressed when the interest of the

audience comes in place.

The form of audiovisual character that is involved in television makes it an ideal practice

that is generally focused on the interest of the learners in a way that is reflective of the basic

concepts that are in place. the manner in which the news are presented plays an important part in

making the news to be highly memorable based on the respective roles that it plays in ensuring

that effective organization is observed when it comes to news. This is an important

communication framework that is team based and ensures that all the proper ideals involved in

communication are observed (Mullin, 2019). It creates the vivid impressions in our minds, which

aids the emotional involvement that we have with the things that surrounds us. Ideally, this is an

essential communication framework that is based on the positive expression and realistic

reflections ion events that takes place around us together with its basic relevance.

The ability of the TV to reach out to the massive audience makes it an important

communication medium within the communication process. The main purpose of the TV is

ensuring that an important event such as politics, news and entertainment reaches the intended

audience (Stephanie, 2018). The use of news on the regular communication process such as news

is the one that makes the platform to clearly stand out as it ensures that all the important

information reaches the audience at the required time. Popular media houses focuses on the

initiative to ensure that it continues communicating with the members of the audience and

IMPORTANCE OF TELEVISION NEWS 6

ensuring that they get the information that they need. It is an important factor that makes the

media to stand out.

Research Question

What role does media news play in the society?

Methodology

The selection of the correct research method play an important part in this respective

case. It would ensure that quality and accurate data is collected to be analyzed within the future.

This is a respective practice that is looked at in a research team perspective. Apparently, the

appropriate way of collecting the data is through the use of qualitative research methods. The

team is focused on collecting a theoretical feedback that is expected to be used to understand the

form of information that they normally need in the collection of data. It points out to all the

relevant ideals that surrounds the use of effectual information that is keenly concerned with the

interest of the learners in a way that is positive and reflective to the data set that is collected

through the process.

The use of interviews is the correct set of data collection method that would be applied in

this case. It focuses on ensuring that the correct communication ideals are reflected upon. The

interest of the interview would be focused on collecting accurate and validated data to be applied

for the entire research team. The use of interviews would be appropriate in this case, as it would

ensure that the collected information is taken directly from the source. The direct feedback

involved in the practice makes it an ideal research practice that is highly popular among the

research team. The practice is also effective as the determination of the correct audience is an

IMPORTANCE OF TELEVISION NEWS 7

activity that is easy to put in practice and reflect upon. The measures involved in the practice

ensure that only appropriate data is collected in the process.

The research team would be made of 20 interviewers. They are the selected individuals

that would be tasked with asking the relevant questions to the interviews. The interviewees in

this case are expected to the audience that listens to the news. The questions asked needs to be

reflective with the aim of the research. Apparently, the questions asked plays an important part in

determining the general outcome of the research that is expected to be effective and reflective of

the general expectations. The ability of the news to reach out to the different audiences selects to

be results oriented. The questions asked in the research mainly includes

 Do you watch television?

 How often do you watch?

 What role does television play in your life?

 Do your friends and family watch television?

 How has watching television helped you?

 How informative is the television is?

 Do you expect to stop watching television?

 If given a chance, what would you change about television news?

IMPORTANCE OF TELEVISION NEWS 8

References

Williams, R. (2020). Google expands media-buying services as connected TV's importance

grows. Marketing Dive,

Marek, S. (2016). Pac-12's aufhauser talks TV everywhere and the importance of compelling

content. FierceOnlineVideo,

Laghate, G. (2017, Aug 23). Prasar bharati can't air sports of 'national importance' on pay TV:

SC [companies: Pursuit of profit]. The Economic Times (Online)

Stephanie Kang and, V. K. (2018, Apr 04). TV learning importance of targeting. Wall Street

Journal

Mullin, B. (2019, Dec 27). Injury-plagued NBA draws fewer TV viewers; commissioner adam

silver recently called the traditional pay-TV system 'broken,' emphasizing the importance

of reaching fans on several platforms. Wall Street Journal (Online)