research paper bh

Running head: RESEARCH PAPER 1

RESEARCH PAPER 5

RESEARCH PAPER

Prasanna Bhargav Gummadidala

Research paper

The firm which has been selected in this paper is one that operated in the retailing industry by selling clothes that are fashionable and highly demanded by the clients. The transition of the firm from using the conventional methods of storing data to applying the digitalized methods of saving data requires that the firm use techniques of governing the information to maximize their utilization of the electronically store data. Taking into account that the firm has huge volumes of data that require being stored, they should seek using the cloud computing services to ensure that all their data is well stored and can be retrieved at any given time.

The firm ought to develop data mining software which will be helpful in integrating information in different dataset and help make data analysis processes easier for the organization. The metrics which will be used to determine whether information governance initiative is effective include the profit margin of the firm before and after the implementation of the program, the cost of customer acquisition, the growth in sales of the products that the firm sells as well as the established customer base (Brown & Toze, 2017). The information governance program should include elements such as protection and security of information, risk management activities, business operations and management as well as mining of user behaviors.

The data that mostly matter to the executives in the retailing industry involves the customer behavior, the growth of the sales of the firm, the effectiveness of the production of the firm and the feedback of the consumers. Competition in the retailing industry, necessitates firms to critically analyze the data they gather in the market and in the business operations so as to determine the best way to improve their operations as well as to be able to attract more consumers in the market. The executives are focused on improving the profitability of the firm, increasing the number of customers they have in the market and the data which involves the decisions of the business.

The role of the executives is to make decisions regarding business operation which will help in maximizing the productivity of the firm and make the firm more effective in meeting the needs of the clients and differentiating their products in the markets. In order to get the information into the hands of the executives, one would share the information during meeting in visual representations (Shu & Jahankhani, 2017). It is important to avoid using methods of sending data that could put the information at risk of the hackers and other intruders.

The firm expects that the information governance program will set up principles for handling data to ensure that the security of the data is enforced and to ensure that all the private files are handled in ways that comply with the expectations of the firm. It is expected that the devices which are used to access the company’s data are secured with passwords and authentication techniques which only allows the authorized individuals to gain access to the data files. Further, the information governance officials will be required to educate the staff of the company that operate the company gadgets on the security measures that they should follow to avoid jeopardizing the security of the information which is stored. Additionally, it is expected that some of the sensitive data will only be accessible to a smaller group of the highly prioritize individuals such as the managers who are required to make decisions.

The customer acquisition which the firm will implement is the social media and email strategy. These platforms will allow the firm to interact with consumers directly and ensure that the organization can be in a position to create brand awareness in these platforms. The information governance department will be required to set regulations of the business conducting operations in these platforms. There should be numerous security measure applied to ensure that the firm is not hacked on its email or its social media accounts (Bennett, 2017). Using the email and social media strategy will ensure that the firm lowers its expenditure in marketing as well as increase its reach on the target groups who are mostly based in these platforms.

The cloud computing strategy involves storing the company’s data in safe and secure data locations which are managed by third party companies and thus the firm will be in a position to retrieve data very fast, reduce expenditures of buying serves and operating the data storage departments as well as maximize the capability of the firm to collect volumes of data. Data storage is a huge challenges t firms that have been operating for many decades and have huge data that they need to store and use in their operations of making decisions. Therefore, cloud computing strategy will help ensure that the firm is able to store all the data that it requires as well as be able to capture, store, retrieve and organize its data in the way that they would want to.

References

Bennett, S. (2017). What is information governance and how does it differ from data governance?. Governance Directions, 69(8), 462. Retrieved from https://search.informit.com.au/documentSummary;dn=070201793736360;res=IELAPA;type=pdf

Brown, D. C., & Toze, S. (2017). Information governance in digitized public administration. Canadian public administration, 60(4), 581-604. Retrieved from https://onlinelibrary.wiley.com/doi/abs/10.1111/capa.12227

Shu, I. N., & Jahankhani, H. (2017, November). The Impact of the new European General Data Protection Regulation (GDPR) on the Information Governance Toolkit in Health and Social care with special reference to Primary care in England. In 2017 Cybersecurity and Cyberforensics Conference (CCC) (pp. 31-37). IEEE. Retrieved from https://ieeexplore.ieee.org/abstract/document/8252898