Research paper " Management "
mjeedx
researchMGT441.pptx
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Project on
The impact of the Covid-19 crisis on the retail sale sector with application on Savola group "Panda retail company" in Saudi Arabia “Hail city”
University Of Hail
College of Business Administration – Management
MGT- 441 - Research Seminar in Management
Supervised By Dr : Dalia M. Diab
Dareen Nuhayr Al-shammari 201615261
First Semester 2020-2021
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Yasmain Mohammed Al-Thwini 201309948
Jawaher Abdullah Al-shammari 201615399
Shouq Abed Al-Rashidi 201405240
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Introduction
On January 7th, 2020, the Chinese authorities announced they had identified a new virus that causes these cases. (Novel Coronavirus (COVID-19) 2020)
Like other countries, the Kingdom of Saudi Arabia has been affected by the spread of the emerging corona virus “Covid-19”, as the number of infections increases daily.
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Introduction
Fears of infection persist among the general public, which was reflected in the sales of various sectors in the Saudi market. The government has adopted several measures to contain the impact of the epidemic.
The adverse effects may extend to early 2021. Some business establishments, especially those that lack liquidity, may face difficulties in continuing and may also file applications to declare their bankruptcy.
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Introduction
Given the current situation, it appears that the gradual lifting of the ban has begun. The lifting of the ban by the government is expected to lead to some recovery for the economy of Saudi Arabia. Coronavirus concerns could affect customer movement and sales. We expect the retail sector to benefit in the near term from the easing of lockdown measures, as consumers will shop when possible. This may also help some companies, which could go bankrupt when the ban is extended for several additional months.
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Questions of the research
Does covid-19 virus have a noticeable impact on sales?
Is there a significant change in demand and supply?
Does covid-19 have an impact on consumers?
Does covid-19 have an impact on supermarkets in particular?
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Objectives of the study
The main objective of the study includes the extent of the negative impact on merchants and consumers.
To show the extent of supplier’s manipulation, and how was this manipulation controlled?
Knowing how conscious people are.
The Corona crisis affected the quantities demanded by increasing
The Corona crisis affected the quantities supplied by decreasing
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Important of the Study
This study is very important for the following factors:
The study is completely new because the crisis is new and has not disappeared yet.
Ensuring that retailers prepare for what may happen and deal with what happened (crisis management)
This study attracts consumers to increase awareness in such crises.
This study attracts the attention of retailers to improve their positions and to know the opinion of their consumers.
That the current situation shifts the attention of retail companies to the importance of strong e-commerce infrastructure and the value of maintaining a business
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Research methodology
In our research we will design an electronic questionnaire to collect study data about
The impact of the Covid-19 crisis on the retail sector (markets) in Saudi Arabia, especially in the city of Hail.
The referendum will consist of a set of items that reflect the responses of the consumers about these effects.
The online questionnaire will be distributed through WhatsApp and e-mail to know consumer responses.
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Sample of the study
Respondents :
The survey category was for Savola Group "Panda Retail Company" was the parties or persons of interest is the consumers.
sample size :
According to what we reached in the sample size, the questionnaires were collected of Panda Company and we found the following:
that the total results for the sample size: 211 responses .
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Sample types:
Probability samples are those samples in which every individual in the community has a specific opportunity to choose him, or who has the same opportunity to choose him within the single homogeneous category of the groups that make up the statistical community, in accordance with the general principles of probability theory. The probability sampling methods share basic steps, which are identifying the population of the study, preparing a list of community elements, and then selecting a sample of sufficient size to represent the characteristics of that population.
Sample of the study
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Results
The results show that the largest number of the study sample is female.
The age difference in the research sample, and this is a good indicator, as it is certain that the questionnaire reached all segments of consumers.
The Kingdom's economy affected by the study sample.
The great majority believes that the negative effects on the economy will continue until the end of 2021.
The results from the study sample showed that retailers were affected by the decrease in demand due to the Corona virus.
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Results
6. People's fear of crowding and mixing is a reason for losing markets, according to the viewpoint of the study sample.
7. People became more aware of not eating too much during the Coronavirus crisis.
8. The existence of an impact on the central markets and retailers due to the Corona crisis on the world and the lack of a suitable vaccine for it according to the viewpoint of the study sample.
9. Central markets focus in the future on risk management to avoid crises, according to the viewpoint of the study sample.
10. There is a change in prices and manipulation that occurred in supermarkets during the Covid-19 crisis, according to the viewpoint of the study sample
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We have reached the end of the scientific research related to the impact of the Karuna virus crisis on the retail sector with the application on Savola Group "Panda Retail Company" in the Kingdom of Saudi Arabia, "Hail City". Which topics we preferred to choose from; Because of this of great importance in the current period, in which the Karuna virus has become has a major impact on the global economy, and the Saudi economy.
We tried as much as possible to analyze and detail the impact of the Karuna virus on the retail sector, specifically the Panda retail company, and its impact on the global and Saudi economy in particular, and the impact and influence of consumers and its impact on retail markets.
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Considering this, I set advantages, the most prominent of which is that the current situation is expected to divert the attention of retail companies to the importance of a strong infrastructure for e-commerce and the value of maintaining a business, which will contribute to confronting such a pandemic in the future.
The ride of scientific research is proceeding without stopping in our dear country, and we must do our duty all seriously and sincerely, and my success is only in God.
Thanks for giving me your attention.
