Complete a SWOT analysis, synthesize the internal and external analyses for Ford Automotive Company and make recommendations to leadership through an executive PowerPoint presentation.

Research Information

Review the following resources to further your understanding of a selected firm to use in your coursework. Use additional resources from the Internet, your text case studies, or your own research, as needed, for completing the course assessments.

Ford

Ford is a complex multinational organization that has recently focused on strategic initiatives to address production capacity, supply chain reliability, sustainability, and technological innovation in order to remain competitive in the rapidly changing automotive industry.

Grant, R. M., and Jordan, J. (2012). Ford and the world automobile industry in 2012. Hoboken, NJ: Wiley and Sons.

Currie, A., Larsen, P. T. (2011, Jun 7). Ambitious goals for Ford . The New York Times. Retrieved from http://www.nytimes.com/2011/06/08/business/08views.html?_r=0

Daniels Fund Ethics Initiative. (n.d). Ford Motor Company manages ethics and social responsibility [PDF]. Retrieved from: https://danielsethics.mgt.unm.edu/pdf/ford-motor-case.pdf

Henry, J. (2015). One Ford, part two; Tweaking The master plan. Forbes. Retrieved from http://www.forbes.com/sites/jimhenry/2015/08/30/one-ford-part-two-tweaking-the-master-plan/#3d15b7147333

Miller, D. (2016, April 9). Dispelling 3 Ford Motor Company shareholder concerns. The Motley Fool. Retrieved from http://www.fool.com/investing/general/2016/04/09/dispelling-3-ford-motor-company-concerns.aspx