Research Essay 1600 words

Key word for this task is Competitive advantage.

Competitive advantage is a condition or circumstance that puts a company in a favourable or superior business position.

Please follow the following format: (If you want, feel free to choose your own issue)

Introduction:

Issue 1: Money, Cost, profits

Argument:

Counter-argument:

Refutation:

Issue 2: Public image, marketing, Customer satisfaction

Argument:

Counter-argument:

Refutation:

Conclusion:

References:

Some articles which I think might be helpful :