Business Finance - Management Assignment assistance

1

Research

Background

Verizon Communication Company is an entity that constitutes various departments that

ensure the company objectives are attained and achieved within the stipulated time. The

marketing department I manage constitutes creating awareness about the company in the market.

Various aspects require solutions to enable the company's high performance by attracting

customers. Marketing plays a major role in facilitating customer interaction, and introducing new

products is needed to solve developing problems at research levels. In this research paper, we

evaluate the management problem in my department and focus on methods of providing

solutions.

Management Problem

The management problem in the marketing department is the need for proper

communication among employees and the entire customer desk, which lowers the work rate and

2

collaboration within the company. The manager is entitled to investigate the problem through

interaction with customers and the employees who would provide resourceful information on the

company's operation. The information extracted would be instrumental in the decision-making

process for solutions to be strategized. The problem has been observed over a year with the

falling performance levels, which affect the company's sales and increase costs in balancing the

market sales for product promotion.

Research Problem

Communication plays a significant role in collecting information on the operational

functions of a company since it portrays the exact conditions of the company. Lack of

communication within the company contains the research problem of improving the standards of

employees and providing necessary resources for their tasks (MacDonald et al., 2019). Customer

feedback and information from other departments provide the basis for the problem by providing

the necessary experience of the company services.

Lack of communication is a problem that paralyzes the company's teamwork since the

employees remain divided due to a lack of unity and cohesion. Unity and understanding are

achieved through proper communication as it enhances sharing of ideologies and skills,

improving service delivery and adapting to the changing market. The research problem of poor

communication affects the employees mentally as their contribution to the company is

underrated, causing stress and restlessness within the organization.

Poor communication should be investigated using every component and resource within

the organization as it reflects the company's mission in providing telecommunication services.

3

Management in the marketing department has been problematic due to poor interaction and

consideration of claims established by employees and customers. The strategy of depending on

sales for information extraction minimizes the existence of root causes of the problems. The

customer's reliability from the marketing department plays a role in promoting new services and

products in the market provided by the company; hence customers would subscribe to the

services.

Research Design

The research design for the paper includes inductive research since the problem would be

solved through an examination of existing circumstances which affect the company's

performance. The business market dictates the introduction of advanced technology, which

should be introduced to employees for efficient workflow. Technology usage creates a platform

for all employees to gather and share the ideas and challenges faced during their work period,

which provides information on strategies to be established for productivity. Verizon's marketing

department, which I oversee, needs more communication criteria that would embrace change

since official communication is based on memos (Teru et al., 2020). Virtual management of the

marketing activities would enable direct association of customers and the company, leading to

customers unconditionally airing their grievances.

The channels employees deploy in reaching out to management consume time used in the

resourceful promotion of company products. The inductive research design establishes the causes

of the lack of communication by introducing experts in psychology who would read the minds of

individuals and examine their solutions. Poor communication in the marketing department has

4

been observed through low motivation among workers. Providing proper rest time and holidays

would refresh the minds of individuals and create a sense of belonging for employees within the

company. The establishment of modern technology would immediately solve the problem due to

the ability to fast-track the marketing department's activities.

Ethical Issues

Ethical issues observed in the marketing department include employee discipline and

commitment to their duties, where the time undertaken in their tasks should follow the company

guidelines. Many employees consider performing their duties without consideration for customer

satisfaction which goes against the company's beliefs and goals of attaining the key objectives

(Yu et al., 2019). Monitoring the employees would ensure the company operations are

undertaken to satisfy customers and create good relationships hence increasing sales in the

competitive market of telecommunication.

References

MacDonald, P., Kelly, S., & Christen, S. (2019). A path model of workplace solidarity,

satisfaction, burnout, and motivation. International Journal of Business Communication,

56(1), 31-49.

Teru, K., Denis, E., & Hamilton, W. (2020, November). Inductive relation prediction by

subgraph reasoning. In International Conference on Machine Learning (pp. 9448-9457).

PMLR.

5

Yu, Q., Yen, D. A., Barnes, B. R., & Huang, Y. A. (2019). Enhancing firm performance through

internal market orientation and employee organizational commitment. The International

Journal of Human Resource Management, 30(6), 964-987.