ARA Research

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Research1Class2Porter.pptx
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Research 1 Class 2

After today you will be able to

Define the concept of your research topic

Find great indicators for your research topic

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RR1 20 20 20 20 20

Porter’s five forces

Show this to the students so they get a basic understanding. They will likely not now about the model yet.

Here is the youtube link in case the video does not work: https://www.youtube.com/watch?v=XCWHSeDU-zk

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Image source: https://www.mindtools.com/pages/article/newTMC_08.htm

Use this as reference point

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Workshop

The class will be split up into the project groups.

Each group will take 1 element of Porter’s 5 forces and apply it to the Coffee Industry in the Netherlands

Steps:

Find indicators using a mind map

Use the indicators to search for information

Refine the indicators based on what you found

Defining the concept

A critical step in your research process is to identify the major concepts of your study

Concepts are the key areas (or elements, or ideas) identified from your question

In short this means …. What do you want to focus on?

-> From these key concepts you will generate the indicators needed to search databases

Finding great Indicators

An indicator is something that points to, measure or provides a summary overview of a specific concept

An indicator is an observable and measurable entity that serves to define a concept

An indicator captures what really matters

….keep in mind: a single indicator usually never tells the full story! You will need a set of indicators to analyse the concept

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Workshop 1

Work together in your project groups.

Do a Porter analysis on The Netherlands. Each group analyzes one of the five factors.

Specify the search keywords / indicators you are using with a mind map.

Write down all the keywords in the word file “Indicator Table”

Encourage the students to also look up definitions of concepts to find related terms.

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Group 1: Threat of New Entrants

Group 2: Supplier Power

Group 3: Customer Power

Group 4: Threat of Substitution

Group 5: Degree of Competition

How to effectively search

Keywords

Search engines

Google tricks

Databases!

Keywords: Think of indicators, but also think of synonyms, differences in spelling (organization vs organisation), phrases, translations etc.

Search engines: don’t just rely on Google, also use other search engines such as Quora, Duckduckgo, and Bing to get different sources

Google tricks: put commands in google to refine the search. E.g. site:edu gives you websites ending in .edu, filetype:pdf gives you pdf files etc. The link on #OO provides even more of these

Databases: not everything can be found on Google especially when you have to pay for it. The databases also make it easier to filter out bad sources.

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Video is about the Filter Bubble: https://www.youtube.com/watch?v=B8ofWFx525s

Main takeaway should be that Google filters your results, so for more neutral and objective results you have to use other search engines and databases as well.

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APA

In Research we use a certain style of writing down sources called APA

An APA reference always contains 4 piece of information:

Who wrote it?

When was it published?

What is the name of the source?

Where was it published?

We don’t focus on in-text references here yet, this will be taught in LW4.

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APA

The form of the source reference looks like this:

Who. (When). What. Where

For example:

Website:

Greener, S. (2008). Business Research Methods. Retrieved September 1, 2020, from: http://web.ftvs.cuni.cz/hendl/metodologie/introduction-to-research-methods.pdf

Book:

Grit, R. & Jusling, M. (2015). How to do Research. Groningen/Houten, the Netherlands: Noordhoff

APA

There are many programs you can use to make APA references (including Microsoft Word).

But always make sure you have the right type (e.g. website, book, journal article, database)

And make sure you have all the information (who, when, what, where)

Hand out here the APA Quickguide

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APA in-text

In high-quality research we do not only mention the sources at the end

Every time we use an idea from a source, we mention that source in the text

With APA you only need to mention the Name of the Author and Year of Publication

Every source also needs to be in the reference list

Example

According to Grit and Julsing (2015), research can be fascinating and fun. Oppong (2016) even says that research is essential for determining the chance of your business being successful. Research is also done at the HAN itself in collaboration with the professional field (HAN, 2018).

Reference list:

Grit, R. & Jusling, M. (2015). How to do Research. Groningen/Houten, the Netherlands: Noordhoff

HAN (2018). Research at Han University of Applied Science. Retrieved from: https://www.han.nl/international/english/research/

Oppong, T. (2016). The Five Types of Research Methods for Your Business. Retrieved September 1, 2020, from: https://alltopstartups.com/2016/09/28/research-methods/

APA In-text

You Always need to mention the author and date

If the author is unknown: use the name of the organization/website

e.g. (HAN, 2018).

If the date Is unknown use: (n.d.)

e.g. (HAN, n.d.).

Wrap Up

Why are Indicators Important?

Why is a Source list Important?

Open the file called Bibliography you need to fill it in for your personal research project

Research Report

With your group, search for relevant sources online for your research project.

Write down the sources in APA style

You need to find at least 30 sources per group, along with the keywords you used to find it, and the place you searched at (e.g. google, Marketline, Statista etc).