RESP PART/ RESP Activity
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RESActivity.docxActivity two (review questions)
Activity Description
Review Questions:
1. You are the office manager of a large firm. Your company prides itself on its high-quality customer service. Lately, complaints have surfaced that an increased number of incoming calls are being misrouted or dropped. Yesterday, when passing by the main reception area, you noticed the receptionist fiddling with his hearing aid. In the process, a call came in and would have gone unanswered if not for your intervention. This particular receptionist had earned an unsatisfactory review three months earlier for tardiness. Your inclination is to urge this 20-year employee to retire, or to fire him if retirement is rejected, but you know the individual is well liked and seen as a fixture in the company.
2. a) Pose several hypotheses that might account for dropped or misrouted incoming calls.
3. b) Using the double movement of reflective thought, show how you would test these hypotheses.
4. You have been approached by the editor of Gentlemen’s Magazine to carry out a research study. The magazine has been unsuccessful in attracting shoe manufacturers as advertisers. When the sales force tried to secure advertising from show manufacturers, they were told men’s clothing stores are a small and dying segment of their business. Since Gentlemen’s Magazine goes chiefly to men’s clothing stores, the manufacturers reasoned that it was, therefore, not a good vehicle for their advertising. The editor believes that a survey (via mail questionnaire) of men’s clothing stores in the United States will probably show that these stores are important outlets for men’s shoes, and are not declining in importance as show outlets. He asks you to develop a proposal for the study and submit it to him. Develop the management-research question hierarchy that will help you to develop a scientific proposal. Your responses must be comprehensive, using terminology and concepts presented in the primary textbook as well as supplementary resources. Write in complete sentences and use good grammar, double-spacing, 12 point font, with one inch margins. Be sure to cite your resources and provide the references using APA format. Remember to reference all work cited or quoted by the text authors. You should be doing this often in your responses. Complete and submit the article research project.
Activity four ( Case Study 1)
Case Study 1
Review and submit the Starbucks, Bank One, and Visa Launch Starbucks Card Duetto Visa case study. A short abstract can be found on page 514 of the textbook, the written case, and a video for this case can be found on the publisher's website:
Video Cases (mheducation.com)Links to an external site.
Starbucks, Bank One, and Visa Launch Starbucks Duetto™ VisaLinks to an external site.
. As much as possible while answering the prescribed questions, follow the Case Study Guidelines. More information can be found for this case study at www.starbucks.comLinks to an external site. , www.bankone.comLinks to an external site. , and www.visa.comLinks to an external site. .
Answer the following questions: 1. What types of research were done at each stage? Discuss the strengths of each different type given the stage of the project. 2. Build the management-research question hierarchy for this project. 3. Discuss the choice of an online survey to assess Starbucks' three objectives of functionality, brand fit, and benefits. What are the pros and cons of choosing this survey method? 4. The Duetto Card team turned to Greenfield Online to recruit a panel for one of its online surveys. How might you build a sample frame of appropriate participants for future online or phone surveys? 5. What measurement questions would you use to assess the effectiveness of the Starbucks Duetto Visa in a future customer survey?
CASE ANALYSIS
There are no exact answers or perfect solutions to case problems. Indeed, each recommended solution and justification can and is usually different comparatively amongst a group of respondents. The solution must fit the case and must be vigorously supported. The problem statement, analysis, selected solution, and especially the justification of the selected solution, are all critical elements in the case method. There are no short cuts to case presentations but a formalized methodology that enables the case presenter the optimal way to solve the case problem. In addition to the case analysis be sure to answer all of the questions given for the case. Your responses must be complete, using terminology and concepts presented in the primary textbook as well as supplementary resources. You must read and follow the Case Submittal Format file found in the course resources area. Please double-space, use 12 point font, with one inch margins. Be sure to cite your resources and provide the references using APA format. Remember to reference all work cited or quoted by the text authors. You should be doing this often in your responses.
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Activity 6 (Case study 2)
Activity Description
CASE ANALYSIS
There are no exact answers or perfect solutions to case problems. Indeed, each recommended solution and justification can and is usually different comparatively amongst a group of respondents. The solution must fit the case and must be vigorously supported. The problem statement, analysis, selected solution, and especially the justification of the selected solution, are all critical elements in the case method. There are no short cuts to case presentations but a formalized methodology that enables the case presenter the optimal way to solve the case problem.
In addition to the case analysis be sure to answer all of the questions given for the case. Your responses must be complete, using terminology and concepts presented in the primary textbook as well as supplementary resources. You must read and follow the Case Submittal Format file found in the course resources area. Please double-space, use 12 point font, with one inch margins. Be sure to cite your resources and provide the references using APA format. Remember to reference all work cited or quoted by the text authors. You should be doing this often in your responses.
Review and submit the Donatos: Finding the New Pizza case study. A short abstract can be found on page 511 of the textbook, the written case, and a video for this case can be found on the publisher's website: www.mhhe.com/Schindler13e Links to an external site. . You may also want to visit the company website on www.donatos.com Links to an external site. for further information on the company.
Answer the following questions supporting your position with at least 4 outside sources cited and referenced appropriately according to APA guidelines: 1. Map the research design used by Donato's for new product development. 2. Evaluate the Wassup meeting as an exploratory methodology to help define the research question. 3. Evaluate the test market Donatos used. What were its advantaged and disadvantages? 4. What measurement scales would you have used on the survey that was part of the in-restaurant product tests?
Activity 8 (Review question)
Activity Description
Review Questions: Your responses must be comprehensive, using terminology and concepts presented in the primary textbook as well as supplementary resources. Write in complete sentences and use good grammar, double-spacing, 12 point font, with one inch margins. Be sure to cite your resources and provide the references using APA format. Remember to reference all work cited or quoted by the text authors. You should be doing this often in your responses. Complete and submit the Discussion Questions.
1. Below are six questions that might be found on questionnaires. Comment on each as to whether or not it is a good question. If it is not, explain why. (Assume the no lead-in or Screening questions are required. Judge each question on it own merits.)
1. Do you read National Geographic magazine regularly?
2. What percentage of your time is spent asking for information from others in your organization?
3. When did you first start chewing gum?
4. How much discretionary buying power do you have each year?
5. Why did you decide to attend Big State University?
6. Do you think the president is doing a good job now?
1. To evaluate whether presurgery patient attitudes affect recovery and ultimate patient satisfaction with the Albany Outpatient Laser Clinic, design a question for the self-administered survey. (You may with to review the opening vignettes in this chapter and Chapter 9.)
Activity 10 (Mid- Term project)
Activity Description
Mid-Term Project Describe the process of defining a research problem and explore at least three research methods that might be used to resolve the problem. One research method must use a qualitative design and one research method must use a quantitative design. The third method is your choice. You will use a minimum of five references for this assignment, in addition to your textbook. You should utilize California Southern University's Online Library and/or the Internet. The word count will be between 750-1000 words. Your Mid-Term Project must be comprehensive, using terminology and concepts presented in the primary textbook as well as supplementary resources. Use the ESSAY FORMAT found in the Course Resources module to complete your project. Write in complete sentences and use good grammar, double-spacing, 12 point font, with one-inch margins. Be sure to cite your resources and provide the references using APA format. Remember to reference all work cited or quoted by the text authors. You should be doing this often in your responses. Complete and submit the Mid-Term Project.
Activity 12 (Case study 3)
Activity Description
CASE ANALYSIS
There are no exact answers or perfect solutions to case problems. Indeed, each recommended solution and justification can and is usually different comparatively amongst a group of respondents. The solution must fit the case and must be vigorously supported. The problem statement, analysis, selected solution, and especially the justification of the selected solution, are all critical elements in the case method. There are no shortcuts to case presentations but a formalized methodology that enables the case presenter the optimal way to solve the case problem. In addition to the case analysis be sure to answer all of the questions given for the case. Your responses must be complete, using terminology and concepts presented in the primary textbook as well as supplementary resources. You must read and follow the Case Submittal Format file found in the course resources area. Please double-space, use 12 point font, with one-inch margins. Be sure to cite your resources and provide the references using APA format. Remember to reference all work cited or quoted by the text authors. You should be doing this often in your responses.
Review and submit the Proofpoint: capitalizing on a Reporter's Love of Statistics case study. A short abstract can be found on page 514 of the textbook, the written case, and a video for this case can be found on the publisher's website: www.mhhe.com/Schindler13eLinks to an external site. . More information for this case can be found at www.proofpoint.comLinks to an external site. .
Answer the following questions:
1. Discuss the value of this longitudinal research design. What issues does this case
reveal that longitudinal studies must address?
2. Researchers are increasingly asked for more than data displays; they are asked for recommendations. Choose one statistical finding in each year’s study that you
would recommend Crosley use in a press release about that year’s study. Remember, his goal was to capture media attention. Support your choices.
3. Forrester prescreened participants to determine if each had the appropriate level of knowledge and IT responsibility. Why would prescreening participants be
important to this study?
4. In the 2006 study, recruiting U.K participants was three times as expensive as
recruiting the U.S. participants. Knowing this, why was it important for Proofpoint
to have comparative responses?
5. In future studies, Proofpoint is interested in expanding the study to IT professionals in its other market segments, especially in Australia and Japan. Make the assumption that in each market segment it will be more expensive to recruit
participants than in the U.S. Make an argument for conducting the next year’s web
survey in each of these segments, as well as in the U.S. and U.K.
6. Proofpoint captured significant media coverage each year, both print and broadcast, with its longitudinal study. Assume that Proofpoint has continued to do this study each year since 2004. Make a recommendation for continuing or not continuing the Proofpoint study in the next calendar year. Support your argument.
Activity Description
Final Project Explore and explain three methods of collecting primary and secondary data and determine the advantages and disadvantages of each method. Explain ethics in conducting research and how ethics is applied when collecting data. You will use a minimum of eight references for this assignment, In addition to your textbook. The word count will be between 1000-1500 words.
Your Final Project must be comprehensive, using terminology and concepts presented in the primary textbook as well as supplementary resources. Use the ESSAY FORMAT found in the Course Resources module to complete your project. Write in complete sentences and use good grammar, double-spacing, 12 point font, with one-inch margins. Be sure to cite your resources and provide the references using APA format. Remember to reference all work cited or quoted by the text authors. You should be doing this often in your responses. Complete and submit the Final Project
