Writing
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RES500-W04-PresentingInsightsandFindingsWrittenReportsOralPresentations.pptxWeek 4
Presenting Insights and Findings: Written Reports & Oral Presentations
RES 500 Academic Writing and Research Skills
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Introduction
The sponsor and the researcher should agree on what types of reporting should be done during and at the end of the research project.
The Written Research Report
A poor final report or presentation can destroy a study.
Readers influenced by quality of the reporting.
It contains findings, analyses of findings, interpretations, conclusions, and sometimes recommendations.
Reports may be defined by their degree of formality and design.
Formal reports are delineated and relatively long format when compared to informal or short report.
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Short Reports
Appropriate when the problem is well defined, is of limited scope, and has a simple and straightforward methodology.
Most informational, progress, and interim reports are of this kind.
Short reports are about five pages.
Purpose is to distribute information quickly in an easy-to-use format.
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Short Reports Cont…
Suggestions helpful for writing short reports
Tell the reader why you are writing
If the memo is in response to a request for information, remind the reader of the exact point raised, answer it, and follow with any necessary details.
Write in an expository style with brevity and directness.
If time permits, write report today and leave it for review tomorrow before sending it.
Attach detailed materials as appendices when needed.
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Long Reports
Long reports are of two types.
The Technical Report
Include full documentation and detail.
This includes sources of data, research procedures, sampling design, data gathering instruments, index construction, and data analysis methods.
Also include a full presentation and analysis of significant data.
The Management Report
It allows clients to grasp the conclusions and recommendations quickly, without much reading.
Encourage rapid reading and quick comprehension of major findings, and understanding of the implications and conclusions.
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Research Report Components
Prefatory Information
Letter of transmittal
Title page
Authorization statement
Executive summary
Table of contents
Introduction
Problem statement
Research objectives
Background
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Research Report Components Cont…
Methodology
Sampling design
Research design
Data collection
Data analysis
Limitations
Research Report Components Cont…
Findings
Conclusions
Summary and conclusions
Recommendations
Appendices
Bibliography
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Writing the Report
Prewriting Concerns
Writing the Draft
Presentation Considerations
The Outline
The Bibliography
Readability
Comprehensibility
Tone
Final Proof
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Presentation of Statistics
Text Presentation
Semitabular Presentation
Tabular Presentation
Graphics
Line Graphs
Area (Stratum or Surface) Charts
Pie Charts
Bar Charts
Pictographs and Geographs
3-D Graphics
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Aristotle’s Three Principles of Persuasive Communication
Ethos
Credibility via personal character is called ethos.
A strong research presentation relies on a researcher’s ability to convince his or her audience of the following:
That he or she is credible.
Findings are credible.
Audience should act upon the findings, as well as conclusions and recommendations drawn from these findings.
Pathos
Pathos relies on an emotional connection between the speaker and his or her audience.
Involves an appeal to an audience’s sense of identity, self-interest, and emotions.
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Logos
Use a variation of the syllogism called an enthymeme.
Logos are the core of most research presentations; used to describe facts and findings of results.
Plan
Audience Analysis
Types of Learners
Visual learners
Auditory learners.
Kinesthetic learners.
Keep Your Audience from Checking Out
Planning and the Web-Delivered Presentation
Aristotle’s Three Principles of Persuasive Communication Cont…
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Organize
Traditional Patterns of Organization
Topical
Spatial
Classification
Climax order
Problem/solution
Chronological
Past/present/future
Aristotle’s Three Principles of Persuasive Communication Cont…
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The Motivated Sequence Organization
The Narrative Organization
Aristotle’s Three Principles of Persuasive Communication Cont…
Support
Conveying Personal Experience through Stories
Demonstrations
Cause/effect/solution
Pros/cons/recommendation
Research briefing
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Visualize
Design Principles
Prescriptions for Better Slides
Deliver
Modes of Delivery
Scripts and Notes
Practice and Arrange
Rehearsal Is Essential
Controlling Performance Anxiety
Arrangements for Facilities and Equipment
Aristotle’s Three Principles of Persuasive Communication Cont…
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References
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1. Business Research Methods by Donald R Cooper, 12th Edition.
Chapter 19 - Presenting Insights and Findings: Written Reports , PP 502-537
Chapter 20 - Presenting Insights and Findings: Oral Presentations, PP 538-574
