marketing essay

F. Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis (100 points): Due date: Wednesday April 8, 2020 at11:30 PM via BlackBoard. This is an individual project and is a part of the marketing plan. This SWOT analysis must be 6-10 pages long and this does not include a cover page and references. Details of this assignment are as follow:

Each student will select one hotel chain from the list below to identify and analyze the strengths, weaknesses, opportunities, and threats (SWOT analysis):

Marriott International

Choice Hotel International Inc.

G6 Hospitality LLC (can be under LG Management LLC)

Intercontinental Hotels Group

Accor Hotels

Hyatt Hotels Corporation

Wyndham Hotels & Resorts

Requirements : This SWOT analysis has four categories: Strengths, Weaknesses, Opportunities, and Threats. In each category, a student must write the concepts identify in the assigned hotel group above. Then, you explain each concept in detail. This SWOT analysis can be obtained by following the steps below:

The written part of the SWOT analysis contains four main sections:

Introduction (30 points): You briefly describe your company (e.g., history, its business, operations, customers), a definition of SWOT analysis, its purposes, and list the SWOT analysis of your company as shown in Table 1 and as an example provided on page 3.

Content (50 points): Identify the SWOT of the assigned company in the table as shown below and explain each components of SWOT (strengths, weakness, opportunities, and threats) as you found in the database.

Conclusion (15 points) : This is from you own perspective of what you learned from finding out about the SWOT analysis of your company. What do you think about the company and its future.? Does this analysis help you with your learning and the application of what you have learned about this concept? This must be in a paragraph format and with a minimum of 10 sentences.

References (5 points): This section requires an APA citations and references. You can use the textbook and the one you download from the required database. Usually, students will search for more information to complete this assignment.

Required paper format:

Cover page: Provide your name, last name, course name (HA 3013: Hospitality Marketing and Sales), semester (Spring 2020), title of the project (SWOT of the assigned company) and Submitted

Type SWOT analysis of the assigned company in the middle of the page, page 1.

Use Times New Roman 12 font with 1” margin for all four sides.

Use double-spaced.

Use page numbering.

Have 6-10 pages. Cover page and reference are not counted in these pages.

Use the American Psychological Association (APA) format for citations and references.

Information of the APA writing style can be found at the Purdue Online Writing Lab at https://owl.english.purdue.edu/owl/resource/560/01/

References page will be at the last page and is by itself.

Submission guidelines:

Click on the “SWOT” Drop Box.

Attach a file by clicking on browse my computer and locating the file on your computer.

Attach your file. DO NOT COPY and PASTE your assignment into the comment box.

Click “submit”.

Table 1: SWOT analysis of the PR or HA program

Strengths	Opportunities
Weaknesses	Threats

An example of how to place each components of the SWOT analysis in the table.

Table 1: A SWOT analysis of the Williamson Dining Room

Strengths: On campus Promotes department Diverse Menu (changes weekly) Intimate Dinner Quick Turnover at Lunch Good atmosphere	Weaknesses: Students Inexperienced Limited selection (menu) Lack of technology for credit/debit cards Not well-known Operating hours No permanent staff Outdated décor Prices (expensive)
Opportunities: Location Student experiences Provide opportunity for student wo work with renown guest chefs Connection professionally and personally Versatility Call-In orders	Threats: Lack of Marketing/Advertising Lack of new customers Outdated facility Dietary Needs Competition on campus (Chartwell)

Reference

Kotler, P., Bowen, J. T., Makens, J.C., & Baloglu, S. (2016). Marketing for hospitality and tourism (7th ed.). Upper Saddle River, New Jersey: Pearson.