Critical Communication

Requirements

Headline:

• A headline that accurately reflects the severity of the incident must be included. The headline

must be 160 characters or less (including spaces).

Message content:

1. Specific hazard: Identify the hazard. What are the potential risks for the community?

2. Location: Where is the crisis point(s)? Describe the location.

3. Timeframes: When did this occur? How long will the impacts last?

4. Warning source: Identify the official source of the warning.

5. Magnitude: What is the expected impact?

6. Likelihood: How probable is another occurrence?

7. Protective behavior: What actions should citizens take to protective themselves and when?

Where should people evacuate to and what should they take with them?

The Alert and Warning must be 160 words or less. Tip: If using Microsoft Word, highlight your text

and the word count will show in the bottom, left-hand corner of your screen.