Research with actual citations

Requirementsandinstructionsonwhatyoushouldwrite.docx

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Industry History

· Describe the actual industry in which the business will operate. You may need to broaden the industry such as using the “history of baking” or “history of a bakery” rather than the “history of a cupcake shop.” In addition, you may have multiple industries, such as human resource consulting. In this case, you can use the main industry, such as human resources, or you could discuss both the human resources and the consulting industry.

· Be sure to give an overview of the history of your industry and not a history of your hypothetical company. This section could include but is not limited to a discussion of key events, dates, technological advancements, people that have contributed to the growth of the industry, government regulation, etc. Timelines work very well for this section.

· This section will require outside sources (including corresponding citations within this section), as you will want to base this information on the actual history of the industry (e.g. facts, dates, figures, etc.).

SAMPLE SEARCH TERMS: “Industry history of baking”, “history of bakeries”

Industry Analysis

The industry history (B1) talks about what has happened in the past, but the industry analysis (C2) is what is going on with your industry in the present and future. The industry discussed in both your industry history and industry analysis needs to address the same industry. The industry analysis should address the current state of the industry to include current statistics. This discussion could include, but is not limited to, any of the following:

· Growth Rate

· Current Trends

· Current Size of the Industry

· Annual Revenue for the Industry

· Government Regulations

· This section will require outside resources, as you will want to base this information on the actual current state of the industry (e.g., specific facts and figures).

· IBIS World is a great resource for help with research for this section. This is a free resource provided for students in the library. COPY and PASTE the link below into an Internet browser and use your WGU single sign-on to access the resource: https://services.ibisworld.com/identity/oathens?entityID=https%3A%2F%2Fidp.wgu.edu%2Fopenathens