Strategic Plan project

RequirementsandEvaluationofStrategicPlanWinter20171.docx

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HCA 541 Requirements and Evaluation of Strategic Plan Writing

Each HCA 541 student is required to develop and write a strategic plan for a healthcare organization of his or her choice. Each student may develop and write a strategic plan for his or her current organization/institution, or for any other organization/institution.

The course covers many strategic management and marketing concepts, theories, frameworks, analytical tools, and real cases. Students will analyze and apply these principles and methods in healthcare organizations. As part of course requirements, students are asked to develop a strategic plan that highlights specific issues in the strategic management and marketing of a healthcare organization. The strategic plan will increase the student’s critical perspectives, awareness, and knowledge in the course subject area. Students choose the focus based on their professional interests within the specific course’s context.

The strategic plan outline must be approved by the instructor. Students may send me a proposal by email before plan writing. In the proposal, students should tell me the full title of your strategic plan, why the organization/institution is your best choice, and how you plan to write. I will approve your proposal if I think it is suitable and feasible. Students may consult with me individually anytime during your paper writing.

The paper should demonstrate that the student has read carefully and critically in the relevant field. The student has a chance to present his/her point of view through a well-structured plan while properly citing others’ ideas. The references section should include several reliable, current, and professional sources.

The strategic plan must be at least 7 pages long including an abstract, with 12-pt font double-spaced, and 1 inch margins all around. The paper should adhere to the American Psychological Association style manual, and must be submitted to the Blackboard on or before the due date. Student work may be checked by SafeAssign, the Blackboard plagiarism detection software. Violations of the student code of conduct (plagiarism, cheating) will result in an F being assigned for this course.

HCA 541: Strategic Management and Marketing of Health Services

Winter 2017

Strategic Plan Rubric

	4 Exceeds Expectations	3 Meets Expectations	2 Approaches Expectations	1 Does not Meet Expectations
Abstract	Clearly and sequentially conveys the content of plan	Gives a general overview of plan, but no sequential elaboration of contents	Does not provide a clear representation of plan contents	Not provided
Introduction	Excellent introduction that addressed purpose, basis, and significance of the plan.	Adequate introduce purpose, and significance of the plan with some weaknesses.	Significant weaknesses in introduction of purpose and significance.	The introduction is unacceptable.
Evidence	Strategic plan statement or question is thoroughly supported by evidence, examples, observations, and appropriate citations	Strategic plan statement or question is supported by appropriate evidence and citations	Strategic plan statement or question is supported by some evidence.	Strategic plan is unevenly or illogically supported.
Critical Thinking	Integrates different disciplinary knowledge and includes evidence of reflection	Integrates multiple viewpoints and compares ideas or perspectives	Considers multiple viewpoints and ideas tentatively	Does not consider multiple points of view
Delivery	Very clear and concise flow of ideas. Transitions between ideas enhance the presentation in paragraphs and subsections	Order of ideas in paragraphs and subsections is easy to follow	Order of ideas in paragraphs is apparent but occasionally difficult to follow	Order of ideas in paragraphs is usually difficult to follow
Conclusions	Extends conclusions to address implications and consider ambiguities	Conclusions are logical based on arguments and evidence presented	Conclusions only loosely follow from arguments and evidence presented	Fails to identify conclusions or conclusions presented are simplistic
Writing Style	Writing is coherent, concise and well structured with a clear purpose. Error free (spelling, grammar, typographical errors)	Writing is coherent, concise and well structured with a clear purpose and few errors.	Writing conveys the main points of the topic but additional polish is needed. Several errors	Writing is incoherent with little structure; difficult to appreciate the content; numerous errors
Citation of sources	Appropriate citation of sources. Contains several relevant references	Contains references, the majority of which are relevant.	Contains references, but most are irrelevant.	Does not include other studies. Lack of citations
APA style guidelines (e.g., levels of heading, margins, references)	APA guidelines were followed	APA guidelines were followed with a few instances of incorrect formatting and style	APA guidelines were used but there are several instances of incorrect formatting and style.	APA style was not used.