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4 p$ges/For comp$ny Netflix enter into Chin$ (This is $ group project, $nd my p$rt is for M$rketing Str$tegy in the T$rget M$rket: 6 P’s) NEED REFERENCES

M-rketing Org-niz-tion in the T-rget M-rket (B-idu -nd Joint Venture) So b-sic-lly, Chin- wouldn’t -llow wholly owned foreign comp-ny, but the joint venture would be fine, for ex-mple, 51% owned by Chinese comp-ny, -nd 49% owned by Netflix.

Over-ll M-rketing objectives 6 P’s: Professor brings up Kotler’s Meg- M-rketing Mix Product

Products Positioning rel-tive to Competitors Netflix

Pl-ce Distribution Ch-nnels V-rious w-ys product re-ches Customers

Price Pricing Str-tegies (for ex-mple, members could skip the -dvertisements/ one month ¥19.8，3 months ¥45， 12 months ¥178/ some movies -nd dr-m-s -re VIP, you c-n only see w-tch it when you -re - member) P-yment Systems (Ali P-y, WeCh-t P-y, Union P-y)

Promotion Promotion-l Activities Including Public Rel-tions Internet M-rketing (vir-l progr-ms, other internet progr-ms we c-n utilize)

Politics/Power G-ining -ccess with Chinese Government

Public Rel-tions Org-niz-tion-l Resources, HR, Technic-l Resources, Timing

Web-P-ges- Comp-ny dom-in registry, web p-ge l-ngu-ge