CASE#4-24788888

Land & Nature Jerky Analysis Individual Assignment

This course is "Advertising and Sales Promotion Management", please answer according to the content in PDF (8 Media Strategy Sales) and PDF (Land & Nature).

Individual Assignment. Please complete this work individually without referencing any additional information (e.g., on the web).

Please be sure to show your work (points will depend upon my being able to tell what you did).

1) (6 points) We went over incremental revenue to cost in class. Please compute the ratios for 2018 for a) trade promotions and b) consumer promotions. Please compare each to the industry average.

(Please refer to PDF 8, page 57)

2) (5 points) We went over the Return-on-Marketing-Investment (ROMI) in class. Please provide the ROMI for 2018 and 2019 for BOTH trade promotions and consumer promotions.

(Please refer to PDF 8, page 58)

3) (4 points) Kathy Ayers has asked you to provide two things that you think might explain the trade promotion results and two things that you think might explain the consumer promotion results. Be sure to carefully explain.