This is a piece of about 1200 words on Marketing.
GGB-1
requirement.pptxAssessment 1 INDIVIDUAL (35%)
Due date: 2nd December (5pm) via Turnitin
You need to address the Assessment brief available online (in BB, read all the 6 pages).
Assessment expectations will be discussed in class
Main learning outcomes: environmental and segmentation analysis
Assessment 1 refer to the assessment brief
Assessment scenario
You must answer all the questions of this assessment based on a selected SINGAPOREAN CHARITY or NGO (non-governmental organisation).
Based on the CHARITY or NGO you selected, you will select a particular (existing) initiative that aims at raising the number of (event) volunteers OR financial contributions to fund programs, cover operational expenses or raise awareness.
You may use the following link to search for organisations that may be used in this Assessment.
https://redthread.sg/ngo-network/singapore-2
Refer to BB
Assessment 1 refer to the assessment brief
Assessment 1 – components
UN SDG (https://sdgs.un.org/goals)
SWOT analysis
Segmentation Analysis
Marketing recommendations
Assessment 1
Part 1- Charity / NGO Selection
What is your selected organization and initiative? Your selected NGO must operate on a LOCAL or NATIONAL level. EXAMPLE Selected NGO: RSPCA Australia // Initiative: Million Paws Walk
Note: Students can choose the same organization BUT cannot choose the same initiative
* Information in RED may be deleted from your submission
Assessment 1
Initiative:
Protect Sea Turtles
Assessment 1
Initiative:
Protect The Pangolins
Assessment 1
Part 1- Charity / NGO Selection
Does this organization address any of the United Nations (UN) 17 Sustainable Development Goals (SDGs)? Justify. (max 200 words) (10 marks)
UN SDGs: https://sdgs.un.org/goals
Assessment 1
PART 2- Application questions. You will address this part based on your PART 1 selection.
Conduct a SWOT analysis of the selected organisation using Table 1. (40 marks)
You may utilize a maximum of two pages in Times New Roman size 12pt (Margin 1.27 Top/bottom/right/left). 1.0 Line spacing
Please refer to the marking rubrics for more information
Assessment 1 (#4)
Conduct a Segmentation Analysis of your selected initiative by completing Table 2 and addressing the issues listed below. (20 marks)
•Provide an explicit profile of the primary target market by examining the specific characteristics in each of the broad segmentation variables (geographic, demographic, psychographic and behavioral) that are relevant to your selected ORGANISATION / initiative when raising contributions to fund programs, cover operational expenses or raising cause awareness.
•Explain HOW the characteristics you used to describe the primary target market is relevant to the selected initiative.
You may utilize a maximum of two pages Times New Roman size 12pt (Margin 1.27 Top/bottom/right/left)
Please refer to the marking rubrics for more information
Table- information in red may be deleted.
Artificial Intelligence
Any use of Artificial Intelligence MUST be properly acknowledged in the assessments. It is very unlikely that you will be able to produce the expected APPLICATION Level of this unit’s assessment through AI platforms.
Referencing style
The referencing style for this unit is Chicago 17th B.
More information can be found on this style from the Library web site:
https://libguides.library.curtin.edu.au/uniskills/referencing/chicago17.
