WK#6GR#4-09090207

This course is "Operations Management For Competitive Advantage". Please answer the following questions and strictly follow the requirements of "Guidelines for Group Discussion" in the PDF file.

Be sure to read the documents in PDF 1 and PDF 2 before answering

Criteria:

Be sure to give it to me on the 2.7th of Los Angeles time, each question must be 350+ words, must have more than 4 references

The most important grading requirement is: 10 pts

Entries reflect readings/research done well, are comprehensive, show team efforts/expertise, have convincing solutions/reasons, and relate directly to questions.

Week 6: Product and Service Design

Please read the "1" pdf and answer the following questions

· 6G Product Design

Be sure your group is ready to lead and/or discuss the following question in class, with research or facts‐based evidence. (PDF 1 page 23)

1. There are unmet needs and wants out there. We know that. What we don’t know is whether these unmet needs/wants are known or unknown.

1) Could you think of and explain two or three cases of known unmet needs/wants?

2) What would be a good way to systematically uncover unknown unmet deeds/wants?

Watching DSC CEO interview and other related YouTube videos may help.

Reference video given by professor

Product design process

https://www.youtube.com/watch?v=pjrmuB8wHaI

OXO Smart Design

https://www.youtube.com/watch?v=EKvak0MrVhg

Nike Flyknit

https://www.youtube.com/watch?v=lrTcQN0FxOs

Untuckit

https://www.youtube.com/watch?v=Pl6ITjeJ2F0

The Squaty Potty

https://www.youtube.com/watch?v=YbYWhdLO43Q

Miimo what?

https://www.youtube.com/watch?v=a1Gn2gsXT6s

Please read the "2" pdf and answer the following questions

· 6G Service Design

Be sure your group is ready to lead and/or discuss the following question in class, with research or facts‐based evidence. (PDF 2 page 25)

2. There is a trend of turning high contact services into lower contact to save costs.

1) How would you do it without letting customers feel they are being neglected or short-changed?

2) How would you take it to a different level and make customers “want” to use the low contact service?

Please use examples and references.

Reference video given by professor

Ikea servicescape

https://www.youtube.com/watch?v=Z5HoihCxx94

Boston Coffeehouse

https://www.youtube.com/watch?v=01qCGzQ2_00

Starbucks store design

https://www.youtube.com/watch?v=EBZ9mcJuNy4

Gas delivery anyone?

https://www.marketplace.org/2016/01/29/startup-wants-save-you-trip-gas-station/