follow the requirement

Stakeholder Management and Business Ethics (BU52034)

Individual Assignment (70% of overall grade)

Type: (individual) 

Weighting:    70% 

Deadline:  Report Due: 22nd April, 2023 ,11:45am GMT  

Description of assignment :

The Reputation Institute’s 2020 Global Trends has “Higher Purpose” as its number 1 trend. This is defined as “Companies need to deliver on a corporate brand purpose and embrace cultural values, at an emotional level that transcends the products and services they sell.” Their annual CSR survey suggests that positive influence on society and ethical behaviour remain the current strengths and immediate focus for companies. 

Susan McPherson writing in Jan 2019 in Forbes suggested that companies will need to continue to invest in the issues that matter to their employees, customers, communities and investors. She highlights the growing importance placed upon transparency and standing up for company values, like: inclusion, empathy and environmental preservation, across the corporate sector. 

With references to the recent studies cited above, as well as your own research,  critically discuss the relationship between business ethics and reputation . 

· Present your analysis in a 1500-word (+/-10% is acceptable) essay. 

· Refer to a minimum of 10 academic sources (peer-reviewed journal articles and academic books) 

· Additional online resources maybe cited but these should be in addition to the 10 academic sources. 

· Include organisational examples to illustrate key points. 

· Use Harvard referencing both in the text and in the end of text list. 

The article and reports cited above can be accessed at the following URLs: 

· Reputation Institute 2020 Global Trends in Reputation. Available at:  https://insights.reputationinstitute.com/reptrak-reports/2020-global-trends-in-reputation 

· McPherson, S. (2019) ‘Corporate Responsibility: What to expect in 2019’,  Forbes (online, 19th Jan 2018. Available at:  https://www.forbes.com/sites/susanmcpherson/2019/01/14/corporate-responsibility-what-to-expect-in-2019/#23644ff9690f 

 MARKING CRITERIA 

 ESSAY STRUCTURE (10%) 

· Introduction: Sets context and structure of report and points to be made are well signposted 

· Main body: discussion well-structured and easy to follow 

· Conclusion: relates well to the body of the report 

 CONTENT (80%) 

· Critical discussion of the relationship between business ethics and reputation 

· Adequate evidence used to support points made 

· Engages with academic literature and makes good use of the recommended readings 

· Evidence of having read more widely than standard text and readings 

· Examples from real-life organisations for illustration 

· Sources adequately acknowledged in the text 

· Accurate reference list present 

 PRESENTATION/FORMATTING OF ESSAY (10%) 

· Adequate length 

· Appropriate writing style for task 

· Effective use of sentences, paragraphs, etc. 

· Good expression / use of language 

· Clearly printed and presented 

· Reference list correctly formatted