Project

Introduction/background to the company: this should cover, for example: the history/background, mission, vision, core strategy, unique value.

 

External Analysis: this includes evaluating external factors, e.g. industry analysis and macro/general environment analysis and any other relevant information. How do these issues influence your chosen company’s performance and competitive advantage?

 

Internal Analysis: this includes evaluating the companies various strategic activities, for example, their corporate strategy (diversification strategy, mergers, acquisitions, international strategy, etc.) and their competitive strategy (e.g. core strategy, source of competitive advantage, value proposition, etc.). How do these issues influence your chosen company’s performance and competitive advantage?  

 

Recommendations: make recommendations for strategic decisions that the company should implement in the near future (1-3 years maximum)