Hosipitality Marketing

After viewing the movie "Searching for Bobby Fischer" and reading the Strategic Marketing article: http://marketerstouchpoint.com/blog/strategic-marketing-is-a-lot-like-chess-game/, integrate the article and movie while offering you thoughts on the value of chess as a tool for understanding marketing strategy. What marketing lessons can we learn from the game of chess and specifically the way Bobby plays the game?  

Write somewhere around one page, single spaced, 12 point font. 

We do realize that this movie is not free to watch, however there are some clips on youtube: https://www.youtube.com/watch?v=ybrY9JWVBv4 & https://www.youtube.com/watch?v=sSV2IFNgqI4, as well as others.