Integrated Marketing Campaigns + Public Relations

12/3/2018 REQUIRED TOPIC 2: PUBLIC RELATIONS - MRKT 310 7983 Marketing Principles (2188)

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 REQUIRED TOPIC 2: PUBLIC RELATIONS  Melissa Daston posted Oct 24, 2018 6:51 PM  Subscribe

 

TOPIC 2: Public Relations

This section of the Week 7 readings highlights the basics of public relations tool and activities. These tools include:

Press releases  Sponsorships  Cause-related marketing  Product placement

Many companies with small budgets mistakenly think they can use "free" advertising as they define public relations. Indeed, some companies do rely only on public relations only if the unique selling proposition is so newsworthy that the news media will be the carriers of the company's message. Apple is a master at this whenever that company launches a new product.

Can you think of any other product that relied solely on public relations? What was it about its unique selling proposition that made this feasible for this company?

Respond to at least one (1) classmate and use at least two (2) references.