New Business Strategy
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RequiredSlidesNBSProjectMAN47042.pptx
ENT 4704 International - Entrepreneurship
International Entrepreneurship – New Business Project Slides
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New Business Strategy Project - MAN 4704
The format provided is a useful tool for presenting your strategy. Please use these slides to produce your New Business Strategic Plan project.
Remember that you are essentially:
Providing background information on your company and the business idea/concept
Highlighting what will make your business work
Laying out your Big Idea and any related Ideas
Describing factors that need to be done to get the business going
Describing a potential future if the strategy is implemented
The following format will act as a guide for your New Business Strategic Plan. Please utilize these slides to document your new business idea:
Cover slide
Introduction of the Strategy
Executive Summary
New Business Description – Origin of the Idea
Pictures, drawings, schematics if applicable
SWOT Analysis
SWOT Summary
Competitor Analysis
Competitor Summary
Business Viability Assessment Graph
Business System Chart
Doing Business In
Country Profile
Country/Market Fit
Summary of the viability of the business
Country/Market, Entry Strategy, Incorporation Structure, Employees
Summary of New Business Strategy
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Company Name
Strategic Plan
20xx – 20xx
MAN 4704 – International Entrepreneurship - Spring 2020
Name: _____________________________________
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Mission Statement:
Strategic Planning
An Inspired and Logical Strategic Plan acts as a road map for managing a business, key in a dynamic process of:
Accurately and honestly defining the current situation
Clearly describing what the company is trying to do
Describing the gap between the current situation and where the business wants to be
Developing an inspired design for closing the gap between the actual situation and the desired result
Establishing appropriate business objectives, budgets and risk tolerances, while confirming policies and controls are in place to ensure the organization operates within approved/established parameters
Highlighting a powerful set of specific and coherent Action Steps that are practical and readily implemented
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Strategic Planning is key to effective management and a strong Plan provides the environment for the realization of fundamental objectives
Company Name
New Business Strategy Project - MAN 4704
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The Strategy for __________________ will describe the start up process in a foreign market for this new company with expectations for the first year of business.
Briefly state what you want to achieve.
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Company Name
Introduction of the Strategy – Executive Summary
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At present, Bianchi Wines perceives the following: issue, problem, opportunity, innovation, wanted to pass on, needed to do, always wanted to, decided to, etc.
This led me to consider the expansion in (Country) where we believe we could (Desired Result).
The new business depends upon a clear idea and set of guidelines for effective implementation:
Form of business locally, (bottler, distributor)
Form of entry
Distribution method
Marketing concept (not a detailed marketing plan, just how you would pitch your wines to this market
Production allocated for selling into this market
People, expertise,
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Company Name
The New Business Description and Origin of the IDEA
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Company Name
Pictures, drawings, schematics (if applicable)
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Strengths: Positive Internal factors that are within our control.
Weaknesses: Internal elements that challenge our business or have the potential to leave us at a disadvantage.
Opportunities: External factors that have the potential to contribute to our success.
Threats: External factors not within our control with the potential for negatively impacting our business.
Company Name
SWOT Analysis
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From the SWOT analysis for the company, it is clear the primary internal factors are the strengths of ________ and the weaknesses of ___________________. We must also be aware of and plan for external opportunities created by _________ while seeking ways to ensure the threats of _________________ are mitigated to the extent possible.
Company Name
SWOT Summary
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Company Name
Competitor Analysis
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The new business is expected to face competition from_____________ with certain factors viewed as difficult
overcome, such as _____________________.
However, the company is expected to be able to compete effectively against known and potential competition
due to __________________________________.
Company Name
Competitor Summary
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Proof of Commitment, Passion and Resources, Including Financial for the Business Idea
What are the Primary Drivers of the Business?
Additional Commentary on Proof of Commitment and Drivers
Idea for Business
Business Viability Assessment for: _________________________Date: ___________
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For consistent growth, profitability and incorporation of new initiatives, fundamental questions must be answered: Can we be competitive? Will we commit to the individual business lines? Do we understand the key drivers of our business lines?
Company Name
Business Viability Assessment - Basis for the Strategy
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| Governance | Description |
| Ownership System | How is the ownership of companies distributed among the public sector, the corporate private sector, the family-controlled sector, the associative sector (cooperatives, associations)? What is the relative weight of big business vs small business? How is power practically distributed in business between shareholders, managers, trade unions, authorities, pressure groups? • What is the weight of diversified conglomerates? |
| Networking System: | What is the relative weight of vertical integration, conglomeration vs contractual relationships in the coordination of firms? • What is the relative importance of alliances, partnerships, joint venture business associations in the business landscape? • What is the importance of ethnic, religious, regional, or alumni networks? |
| Management System: | Is the decision making primarily autocratic, participative, or bureaucratic? On which criteria does career advancement depend, performance, loyalty, nepotism, membership of a particular group. |
| Social Culture | |
| Rationality | • How far does society agree that the main mission of business is to create value for shareholders, stakeholders, and society? • Are goals set for the long or short term, and are they growth or profit oriented? • Does society consider that the appropriate process for reaching business objectives should be democratic or autocratic, through negotiation or dialogue? |
| Authority | Is hierarchy or egalitarian democracy the main basis for authority? • What are the sources of power in the society: religion, castes, wealth, ethnic belonging, university degree and so o |
| Identity | Is individualism or group-oriented collectivism prevalent in the society? • If group orientation, what is the relevant grouping (family, clan, company, religion, region, ethnicity)? |
Assessing the Country’s Business System – (COUNTRY)
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| Institutional Fabric | Description |
| Financial Capital | How is capital allocated: planned economy, banks, financial markets, or informally? Are financial markets open and transparent? Is foreign capital welcome |
| Human Capital | What is the quality of primary, secondary and tertiary education? Is education primarily practical or theoretical? Are on-the-job training and apprenticeships encouraged? What is the role (if any) of trade unions? Are trade unions organized at the level of companies, industries, or nationally? How strong are the craft-based unions? Does the employment system encourage long-term tenure? Flexibility? Turnover? Is there a healthcare social security system? Unemployment compensation? |
| Social Capital | Is the society based on interpersonal trust, institutionalized trust (in the law) or hierarchical trust (in leadership)? In the case of interpersonal trust, what is the reference group (family, school, religious, clans and so on)? |
| Role of the State | Is the government interventionist in business or labor conflicts? Is the market highly regulated? Is there a central planning authority? |
Assessing the Country’s Business System – (COUNTRY)
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Country fit for your business
From the World Bank data, explain how you know your business would thrive in this country.
Number of Employees:
Country/Market:
Incorporation Structure:
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Company Name
Entry Strategy: (Wholly owned, Joint Venture, Alliance, Representative Office, Franchise, Acquisition, Merger, etc. )
Incorporation Structure, Employees, Work Location, Key Aspects
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New Business Strategy Summary
The Competition
Competitor
Markets in Common
Current and Potential
Products in Common
Current and Potential
Target Client Base in Common
Current and Potential
Marketing ApproachDistribution Approach
How Do They
Compete With Us
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