Response to School Shooting

Required Reading Materials

Kowalski, Theodore (2011). Public Relations for Schools (5th Edition). Upper Saddle River, NJ: Pearson Education, Inc.

Chapter 3: Legal & Ethical Aspects

Chapter 9: Community Relations

Chapter 10: Media Relations

Chapter 13: Responding to a Crisis

Warner, Carolyn (2009). Promoting Your School: Going Beyond PR. (3rd Edition). Thousand Oaks, CA: Corwin Press.

Chapter 5: Media Relations

Chapter 11: Crisis Management

WCNC Staff (2018). CMS Superintendent: We Don't Search Every Bag That Comes Into School. Retrieved from https://www.wcnc.com/article/news/crime/cms-superintendent-we-had-a-breakdown-as- parents-storm-butler-campus-after-shooting/275-609116338

Links to an external site.

Sanchez, A. (2018). Greendale Students Raise Their Voices, Saying High School Has Tense Racial Climate. Retrieved from https://fox6now.com/2018/10/22/greendale-students-raise-their-voices-saying-high-scho ol-has-tense-racial-climate/

Links to an external site.

Recommended (Optional) Reading Materials Gaydos, R. & Miles, F. (2018). Wisconsin High School Cheerleaders Received Awards for Biggest Breasts, Butt at Banquet. Retrieved from https://www.foxnews.com/us/wisconsin-high-school-cheerleaders-received-awards-for-b iggest-breasts-butt-at-banquet.amp Links to an external site.