Produce a marketing communications report addressing the requirements set out in the case study found attached

TIPS

· Use Fill & Turnbull’s work

· No discussion on what branding is. Just apply theory

Task 2 – segmentation, targeting, position but make it brief

Task 3 – Theory and smart objective

Task 4 – understand push, pull and profile

Task 5 – demonstrate understanding

· One each for tried and tested

Task 6 – Messaging, creativity

· Creative work- tie in target audience, analysis

· Use mintel reports