Report to a Business Leader

Report on the Business Leader of your choice - 50 marks

Use the knowledge of this unit to analyse and report on a business leader.

Knowledge: understanding how to apply management concepts to interpret organizational practices and their outcomes.

Thinking: use a critical understanding of concepts to make judgements about why success was achieved, or not. Correctly match the information to the ideas used.

Communication: write in a clear, concise and logical manner.

Application: use of well-informed judgements to draw conclusions.

Level 4 Level 3 Level 2 Level 1 Knowledge Comprehensive

understanding of business concepts accurately applied in an insightful way.

Very good understanding of key concepts combined with a very good understanding of the information.

Good understanding of the main concepts but with limited comparisons and use of applications.

Limited knowledge of key facts, concepts, principles and theories.

Application Excellent application of theories to diverse examples of organizational practices.

Well done use of examples and concrete reflection on situations, styles, choices and outcomes.

Correctly applies theories to the environment and outcomes but could be more complete and deep.

Has difficulty correctly applying the corresponding theory to explain and criticize practices.

Thinking Critical and deep understanding of theories conveyed in analysis and application.

Able to combine concepts with the situation of the case competently.

Some competence in sorting out the theory as it applies in the specific instances of the case and why.

Difficulty sorting out why and how a specific range of choices apply for this case.

Communication Clear, concise, logical, diverse and nuanced vocabulary while error-free.

Clear, concise, logical and very good use of appropriate vocabulary.

Direct but needs more elaboration and use of conceptual vocabulary.

Answers the questions too briefly and without the requisite sophistication of language.

Application Judgements and conclusions that are accurate and very well defended using concepts and facts.

Very good and well defended conclusions and judgements.

Conclusions that apply theory to understanding of the concrete situation.

Better judgement needed in applying ideas to situations.