Assignment

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Social Media Report

Report Overview

Social media is a very important way for a company to publicize their product, it is also important for a person who wants to know something or wang to share something. Especially for the business, every product needs to be publicized, and the social media is the most important way to share or show something to their customers.

This report analyzed the Nike’s Twitter and their posted history and the types of what they posted. I have collected the information of their Twitter and what their customers said and like for the past week. I want to understand my competitor’s concepts and ways for social media to get a better experience for my customers.

Research Method

Over a week, I have focused on my competitor’s Twitter and collected some information. This is the list:

1. What type of their posted is most be liked by their customer

2. How often they would post

3. Which type of content is most popular by customer.

About Twitter.

In nowadays, there are a lot of person and companies will use twitter to be their social media tools. The companies use twitter to publicize their products, they use twitter share some stories to encourage young people. Their customer will take comments and likes for what they interested about. They also can forward some twitters if they want.

Number of Posts and Followers

On their titter, they won’t post something as soon as possible when they have a new product or some news. They might post only two or three within one week. But something there will be more than three $C:\Users\ZCJ980~1\AppData\Local\Temp\WeChat Files\5bdb109153898af7987b8e43a140449.png$

They have posted 35.7 thousand twitters and they have more than seven million followers. And we can find over Nike created the twitter, their followers is increased by time faster. What they posted on the twitter is some more and more and the comment will involved many different fields not just about their product or something else.

Types of posts

Nike have posted a lot of twitters, but there are many different type of their posts and for each different type, their followers also have different responds.

1. Nike will post some twitters with their products, some is their new but some thing is not new. For this type, it’s more like an advertisement to publicize their product. $C:\Users\ZCJ980~1\AppData\Local\Temp\1552532811(1).jpg$

3. 2. They also posted some videos or article with some inspirational content. Because most of their customer are teenagers, so they might want to share some positive thing to their customer.

$C:\Users\ZCJ980~1\AppData\Local\Temp\1552533569(1).jpg$

2. They would post some content which is about like styles. Nike want to share some positive and active life for their followers. That is a very good way to have resonance with their followers $C:\Users\ZCJ980~1\AppData\Local\Temp\1552533659(1).jpg$

Conclusion

Base on my observation, Nike post their twitter by many types. They post some inspirational twitters even more than their products. Because that might more easy to have resonance with people and almost everyone will like those kind of comment. That is a very smart way, they use that to abstract their followers and let them think they have many same like philosophy. I will study from that because that might more important than just publicize the products.