Benchmark - Design Challenge Presentation

Benchmark - Design Challenge Presentation

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Benchmark - Design Challenge Presentation THE Problem The e-commerce market has a low TTV because of the low cost of individual purchases. The effect that a bad user experience has on the amount of people that shop online. Problems with e-commerce platforms that are not standardized. Statistically, online marketplaces have a slim likelihood of making it. The relatively low transaction value of the e-commerce category as a function of not adopting data-enabled solutions is the challenge being addressed, as stated and hypothesized in Topic 2. The low volume of online purchases can be traced back to a negative user experience, which brings us to our second issue. Another issue is that ecommerce platforms are not consistent with one another, which hurts their chances of succeeding. 2 Most Impacted Web-based Enterprises Buyers and sellers in the virtual marketplace. Online consumers are the primary victims. Internet-based storefronts. Industry subset of electronic commerce. Users of e-commerce platforms are particularly vulnerable to the issues listed. Consumers' online shopping experiences may suffer if data is not properly capitalized. Additionally, the e-commerce sector as a whole, as well as online enterprises, are impacted by the issue. 3 Where/when the problem affect the customer User frustration is high. Poorly thought out online storefront. Poor client experience due to complexity. The shopping cart's search function is broken. Site loads slowly When a customer uses a badly designed e-commerce site, they get a negative experience. Shoppers may have trouble navigating a website with confusing options and bad design. It is safe to assume that shoppers will not have a positive experience on ecommerce sites if the search function is broken or the site loads slowly. 4 Demographic factors of target customers Intelligent and capable young people. Enjoy a higher-than-average level of discretionary income. Chrome is the default browser used for most searches.
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Those who utilize social media are more likely to end up on a site.

Customers who purchase online tend to be college-educated, middle-class, or upper-

middle-class young professionals. Chrome is the most popular browser among online

consumers, and social media sites are frequently used as referral sources.

5

Evolving Technologies

Research Online, Buy Offline.

Voice Search

Mobile wallet and app.

ROBO/ROPO

Research Online, Purchase Offline.

Virtual assistants such as Google Voice Search, Amazon Alexa and Siri.

Integrating a practical mobile wallet with an approachable app is one of the new

technologies developing through the hype cycle that may help with this issue. The second

is voice-recognition software for use with virtual assistants. A better user experience and

more

signups

could result from incorporating such helpers.

Research Online, Buy Offline

ROBO) and Research Online, Buy Online (ROBO/ROPO) refer to the same process.

(

Online

research combined with the option to complete the transaction in a brick-and-mortar

store has the potential to completely transform the online shopping experience.

6

Connected Companies

Siri and Viv by Apple.

Amazon’s Alexa

Google is

currently

developing Google Home and Google Voice Search.

Microsoft’s Cortana.

Google, Amazon, Microsoft, and Apple are just a few of the well-known firms actively

contributing to the e-commerce boom.

Google has been developing Google Voice Search

and Google Home, while Amazon has released Alexa. As an alternative to Apple's Siri and

Viv, Microsoft has developed Cortana.

7

Human-centered design and technological advances

metrics, and a focus on outcomes.

Dedicated to analyzing and comprehending motion.

Collaborates with relevant parties to develop strategy and solutions.

Creates new ways to make an impact and add value.

Co-designing and iterative problem-solving are made possible by recent technological

developments.

Designing with the user in mind involves iterations,

Human-centered design is a process that focuses on the needs of people when creating

solutions or strategies. This approach works with stakeholders to generate ideas and

solutions that will meet the needs of the users. The goal of human-centered design is to

create value and impact through the development of innovative solutions. In recent

years, advances in technology have led to the use of AI in the design process. This has

allowed for the creation of more personalized and efficient solutions.

8

INITIAL Constraints

Upkeep and enhancement are very expensive.

The intended audience requires instruction.

The design of the online storefront was implemented poorly.

Not enough disruptive technologies that work together.

The high expenses of creating and maintaining a human-centered e-commerce platform

are one of the fundamental obstacles that may slow the spread of the new technology.

Other potential roadblocks to the widespread adoption of this new technology include a

lack of education on the part of the target audience and a poorly implemented,

inappropriately designed e-commerce platform. Another limitation is the absence of

complementing disruptive technology.

9

possible

variants to the design challenge

Design software that is not as pricey, like

Shopify

.

Website creation with simple drag-and-drop functionality.

System

pre-loaded

with advertising features for social media campaign management.

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Integrated activity monitoring and management dashboard. Innovative use of analytics and data to provide previously unknown information about the clientele. There are many design tools available that can help to create a website quickly and easily. One such tool is Shopify, which is a drag-and-drop website builder that also has built-in marketing tools to help with running campaigns on social media. It also has a powerful analytics tool to provide customer insights. 10 Value of Solution The TTV of online purchases has gone up. Elevated quality for the user. There has been a rise in the amount of users. Integrity between systems has been strengthened. Enhanced potential for online stores to thrive. The value that our solution has created for customers is multifaceted. First and foremost, we have helped to increase the total transaction value (TTV) of the e-commerce segment by making it easier for users to find and purchase products they are interested in. Secondly, we have also improved the user experience by increasing the consistency of platforms and making it easier for users to navigate between different e-commerce websites. Finally, we have also increased the chances of success for e-commerce platforms by improving the chances that users will find what they are looking for and make a purchase. 11 References Kaur, A. (2021). Top 10 eCommerce Challenges and Easy Ways to Overcome Them. Insights - Web and Mobile Development Services and Solutions. Retrieved 29 October 2021, from https://www.netsolutions.com/insights/ecommerce-business-challenges-andsolutions/. Song, Z., Sun, Y., Wan, J., Huang, L., & Zhu, J. (2019). Smart e-commerce systems: current status and research challenges. Electronic Markets, 29(2), 221-238.

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