Relationship Selling – Changing the Sales Function for the Better

National College of Ireland

SALES MANAGEMENT

Repeat Assignment 2022

BAHMRP3, BAHBMD3, BAHHRDNCI3

Sales Management

Dr. Louise Maguire

CA percentage of overall grade for module: 40%

Requirements

You are required to write an essay on the topic:

Relationship Selling – Changing the Sales Function for the Better

Some Important Points

This is an academic assignment so using blogs or any Internet sources is not permitted. This includes (but is not limited to) sites such as Wikipedia, Investopedia, Business Balls, Coursehero and Hubspot.

Acceptable (and recommended sources) include the lecture slides, recent Sales textbooks including the Jobber and Lancaster recommended text and academic journals that can be accessed through the library.

You must include at least five academic articles in your research from journals such as The Journal of Personal Selling and Sales Management, The Journal of Retailing, the Harvard Business Review or any Marketing/Business journals.

Please do not include any lists in your assignment. This is a discussion piece where you demonstrate comprehension of the topic – a list does not add any criticality and is usually lifted from another source.

Your bibliography should be Harvard style and your essay should start with an Introduction and end with a Conclusion. Please note that an Introduction is not a list in the form of a paragraph of everything you intend to write about. Equally a Conclusion is not a summary of everything you have already discussed.

Word count: approx. 2500 - 3000 words

Due date: Sunday July 17th at 21.00 (9.00pm) through Turnitin