Corporate Strategic Analysis Report.

Corporate Strategy.

Seminar Resources.

This handout contains reminders about industry CSFS, PESTLE analysis and Porter’s 5 Forces. Support material in slides and notes are in Wk4 plus RYANAIR resources. There are lots of web sources too e.g:

http://www.thedrum.com/news/2014/11/13/higher-plane-how-ryanair-refined-its-tone-voice-and-improved-customer-experience

Reminders: CSFs, PESTLE, & 5 Forces.

These three sets of ideas are relevant for the Wk4 seminar questions.

1). Industry Critical Success Factors (CSFs).

These are INDUSTRY factors customers particularly value and where an organisation must excel to prosper. They answer the question: “What do firms in this industry have to do well to succeed?” Grant (1998) links them to two key aspects:

i). What do our customers want? ii). How do we survive competition?

2). The PESTLE Categories.

· Political: e.g. Government policies, regulation, trade rules, political risk.

· Economic: e.g. GDP trends, interest & exchange rates, unemployment.

· Socio-cultural: e.g. population, lifestyles, culture & fashion.

· Technological: e.g. discoveries & tech developments, ICT innovations.

· Legal: e.g. competition, employment, health & safety, employment.

· Environmental: e.g. green rules, emissions, global warming, waste.

3). Porter’s 5 Forces.

Coursework Report Review: Worksheet.

Organisation:

Q1. Strategic Issues.

Issue 1: (PESTLE)
Issue 2: (5 Forces)
Issue 3: (Advantage)

Q2. Strategic Capability & Advantage.

Industry?
CSFs?
Unique Resources (what do they have?)
Unique Capabilities (what can they do?)
Links to Advantage. (map to CSFs?)

Q3. Evaluation & Improvement.

Which Porter Generic?
Evaluation – Suitable? (to the environment)
Evaluation – Acceptable? (to key stakeholders)
Evaluation – Feasible? (is it possible?)
How to Improve the Strategy? (Ideas?)