English Assingment

REMEDIAL PROGRAM SUMMER 2020

COURSE INFORMATION

Course Name: Research and Analytics in Business

Code: REM 8014 Credits: 1

Cohort: Summer 2020 Term: Summer 2020

ASSESSMENT INFORMATION

Assessment No: 1 Assessment Type: Research Report

Assessment Date: September 24, 2020 Assessment Submission: September 24, 2020

Assessment Weight: 100 %

FACULTY INFORMATION

Course Instructor

Name: Dr. Muhammad Usman Email: [email protected]

Office Location: Online MS Teams Office hours: Sunday to Thursday Only through LMS appointment

Dean

Name: Dr. Marc Poulin Email: [email protected]

Office Location: Online MS Teams Office hours: Sunday to Thursday Only through LMS appointment

CONTENTS

Section

1

Introduction

2

Course Learning Outcomes

3 Assessment

4 Terms of Reference

5 Assessment Rubric

6 Grading Scale

7 Assessment Format

8 Recommended Reading

Annex(s)

A

Assessment Cover Sheet

1. Introduction Welcome to Research and Analytics in Business Remedial Course. The course develops the student understanding of addressing key concepts of research, data types, research methods, and performing business analytics. This assessment consists of questions that assess your knowledge and skills on research and analytics in business that you have acquired during the course. This assessment is in a report format that will enable you to enhance awareness of research, business analytics and it’s key concepts in today’s business landscape.

2. Course Learning Outcomes assessed: In this assessment, you should be able to:

1. Develop research and analytics skills to overcome challenges faced by public and private organizations in business analytics domain

2. Critically analyze collected data for preparation and visualization for a business analytics problem

3. Apply quantitative and qualitative modelling techniques to interpret data in form of a business analytics report

3. Assessment

3.1 Assessment Requirement:

1. Submit a report of 2000 words excluding cover page, content page, and references.

2. Make sure that you have carefully read and fully understood the tasks before answering them. Complete the tasks fully but concisely and as directly as possible. Follow all specific instructions for individual questions.

3. Answer all tasks in your own words. Do not copy any text from the notes, readings or other sources. The assignment must be your own work only.

4. Select an organization of your choice.

3.2 Tasks (Matching QFE level 9 requirements): 1. Conduct an in-depth study to find a business issue/problem. Provide a clear research aim, objective, and scope. Identify the relevant literature and data (if available). (CLO1) 2. Evaluate the relevant data methodology Quantitative/Qualitative. Compare the methodologies and justify your selection (CLO3) 3. Interpret and visualize the relevant data using Tableau software. Provide minimum 4 visualizations. Make specific recommendations based on the results (CLO 2)

Submission Date: 24.09.2020 (11:59PM) LMS Turnitin

4. Your Terms of Reference (Change according to subject):

As a GUIDE ONLY, this section outlines some of the aspects you may consider significant given the brief shown above. Your report should include.

• Cover Page: showing ADSM logo, program details (Program title, course code, course title, and intake), assessment type, assessment title (different from the research question), student name, student id and submission date. Page number must start at the first page of your report (and not your cover page or contents).

• Please use cover page that you can access from your ADSM account made now available under course on LMS and attached in this file.

• Title: The title should indicate clearly the focus of the report. It should be brief and, if possible, generate interest in the importance of the report’s content.

• Executive Summary: This is a brief summary of the report, no longer than one page, which is designed to help the reader decide whether they wish to read the full report. Although it is the first thing to be read, it should be written last and should include:

o the purpose of the report, how the topic was investigated, an overview of the findings, the key recommendations.

• Table of Contents: This shows how the report is structured and indicates the page numbers of the main elements. You should also include a list of charts and diagrams (where appropriate) and any appendices.

• Introduction: The purpose of the introduction is to set the scene and show how the chosen topic seeks to address an issue of strategic relevance to the organisation. A brief explanation of the organisational context can highlight the key drivers that are influencing the business and demonstrate a rationale for the report. The introduction should also outline the aims and objectives of the study. The aim clarifies what the report is trying to achieve while the objectives are more specific and show how the issue will be addressed. The introduction can also outline the scope of the report including any boundaries or constraints that may apply or affect the progress of the study.

• Literature Review: The purpose of the literature review is to put the issue under investigation into perspective and demonstrate your knowledge of the key works and latest findings on the topic. Consider including recent surveys or other material to support any proposals contained with the report.

• Data Methodology: This section must explain what you did to gather the information that you are presenting. You should explain the approach used (such as questionnaires, interviews, and so on), why you took this approach.

• Findings, analysis, and discussion: Your results should be presented as clearly as possible so that they are easily understood and accessible to the reader. Graphs, charts and diagrams can be used to identify the key findings. In this section you should also analyse and interpret the results by drawing on the research you have collected and explaining its significance. You should also suggest explanations for your findings and any outline any issues that may have influenced the results.

• Conclusion: This section draws together the main issues identified in the report and should refer back to the aims and objectives – has the report achieved what it set out to do? This section should not include any new material.

• Recommendations: The recommendations should be actionable and feasible in the organisational context. You should show what needs to be done and why. It is advisable that you prioritise the recommendations that are likely to achieve the greatest effect.

• References: At the end of your report you should list of all the publications and other material that you have quoted or made reference to in the report. This enables the reader to follow up on issues of particular interest but is also essential to avoid plagiarism. (e.g. APA style)

• Appendices: These should include additional material that is related to the study but not essential to read. If used, they should be signposted in the main report and should be clearly numbered.

5. Assessment Rubric:

Descriptor 100 –87 (A, A-) 75 – 86(B+,B) 65– 74 (B-,C+) 55-64 (C,C-) 54-41 (F) 41> (F)

Introductio n, Purpose Weight (15%)

The report clearly and effectively articulates the introduction and purpose and effectively addresses the task in a direct and succinct manner.

The report satisfactorily expresses the introduction and, purpose and addresses the task in a direct manner.

The report partially expresses the introduction and purpose and/partially addresses the task.

The report vaguely expresses the introduction and purpose and is an erratic response to the task and confusing.

The report poorly expresses the introduction and purpose and is an inappropriate response to the task.

The report does not express the introduction and purpose and is an inappropriate response to the task.

Literature review Weight (20%)

An effective literature review with good synthesis of ideas and references are cited correctly.

A satisfactory literature review with some synthesis of ideas and appropriate citations.

Literature review is evident with limited synthesis of ideas and some citations

A limited Literature review with weak synthesis of ideas and recurring errors in citations.

A poor literature review with no synthesis of ideas and incorrect citations.

No literature review.

Analysis Weight (30%)

Well-developed analysis by making strong assumptions and arguments. Focused, Persuasive and Interesting.

A satisfactory analysis by making good assumptions and arguments. Adequately relates to concepts and theories.

Analysis is evident with some assumptions and arguments. Merely describes aspects of theories, issues or concepts.

Limited analysis with weak argumentation and assumptions. Vaguely provides some theories and concepts without much relation to the topic.

A poor analysis. Demonstrates flawed assumptions and arguments with unrelated theories and concepts.

The report lacks analysis. Incoherent, undeveloped, illogical, irrelevant, or inconsistent.

Descriptor 100 –87 (A, A-) 75 – 86(B+,B) 65– 74 (B-,C+) 55-64 (C,C-) 54-41 (F) 41> (F)

Conclusion s and Recommen dations. Weight (25%)

Synthesizes key points succinctly. Proposes original recommendatio n based on relevant concepts, theories, models and are conceptually strong.

Restates the key points. Proposes some recommendatio n based on relevant concepts, theories and models.

Merely summarizes the points. Proposes recommendations based on generic ideas.

Provides limited recommendations that are generally mundane and trivial; very little originality. Little recognition towards solutions to problems.

Demonstrates very little understanding of the topic. Exhibits ideas that are derivative of secondary sources. Originality is hardly evident.

Demonstrates lack of understanding of the topic Exhibits ideas that are highly derivative of secondary sources. Originality is not evident.

Logic, Organizatio n and Writing. Weight (10%)

The report demonstrates clear, logical and sequential arrangement of paragraphs which enhance the reader’s understanding of the ideas. The written text contains no or hardly any errors in spelling, grammar, punctuation or sentence structure.

The report demonstrates logical and sequential arrangement of paragraphs which aid the readers understanding. Contains few errors in sentence that do not interfere with comprehension.

The report demonstrates a sequential arrangement of paragraphs which aid the reader’s understanding the ideas presented. The report contains repeated errors in spelling, grammar, punctuation, or sentence structure but these errors do not interfere with comprehension.

The report demonstrates a mere arrangement of paragraphs but not in a logical or sequential manner. The weak organization sometimes impedes comprehension of the ideas presented. The report contains errors in spelling, grammar, punctuation, or sentence structure that interfere with comprehension.

The report demonstrates an illogical arrangement of paragraphs. The lack of organization makes it difficult for a reader to understand the ideas presented The report contains many errors in spelling, grammar, punctuation, or sentence structure that interfere with comprehension.

The report demonstrates confusing arrangement of paragraphs. The lack of organization makes it difficult for a reader to understand the ideas presented The report contains numerous errors in spelling, grammar, punctuation, or sentence structure that interfere with comprehension.

6. Grading Scale:

Grading Scale

Letter Code Percentage Quality Points

A 94 – 100 4.00

A - 87 – 93 3.67

B + 80 – 86 3.33

B 75 – 79 3.00

B - 70 – 74 2.67

C + 65 – 69 2.33

C 60 – 64 2.00

C - 55 – 59 1.67

F <55 0.00

7. Assessment Format:

One (electronic) copy to be submitted. Please use a front sheet, (Annex A). (State method: online submission portal)

• Insert your name and surname in the file name. Save the file as: First name Surname S1/S2 Course Name – e.g. Muhammad Usman S1 SC. NB: Please ensure that you use the name that appears in your student profile on the LMS.

• Submit your assignment in Microsoft Word only. No other file types will be accepted.

Standard academic presentation is required, including:

• Concise and appropriate language

• Fully referenced using the (APA) method, containing all sources used for each

piece of work

• Unless advised otherwise, all work should be spaced at 2.0, and handed in via the

LMS

• Please note that for all submitted work it is recommended that you use the (Times

New Roman) font, regular style and ensure that you use font size (12)

• Insert page numbers

All assessments must include a front sheet with your name, degree, course, date, assessment number and title.

8. Recommended Reading

Saunders, M., Lewis, P., & Thornhill, A. (2020). Research methods for business

students (8th ed.). England. Pearson Education Limited

James R. Evans. (2020). Business Analytics (3rd ed.). England. Pearson Education

Limited

Annex A

REMEDIAL PROGRAM

SUMMER 2020 Assessment Cover Sheet

Instructions For Use

1. Enter below the Student ID number and Name: Cohort, Course Name, Instructor’s Name, Assessment Number and Term in which the course was taken e.g. Spring 2020.

2. Attach this Cover Sheet as the front page of the assessment. 3. Remember to keep a copy of this assessment for your record.

Student Name:

Student ID:

Course Name:

Instructor’s Name:

Term: SUMMER 2020