Voice Of Customer
Relationships Between Giving Voice to Values and Sustainability
The first relationship that I see between voice to values and sustainability is reasons and rationalizations one needs to address:
In sustainability reasons and rationalizations are how sustainability is found. Without these two points how can we persuade the organization to work towards it.
The second relationship is identifying what is important to stakeholders:
In sustainability making sure the primary stakeholders’ key points are covered and can be maintained allows for the organization to achieve the desired state.
The third relationship is leveraging sustainability to influence those opposed:
This is where predictive models on sustainability can be used as leverage to influence those who oppose the model.
Relationships Between Giving Voice to Values and Sustainability
The first relationship between voice to values and sustainability:
Being honest without reason there can be no voice to values or sustainability because no organization is going to do something that make no sense. Therefore reason has to be the first step to take. We need to understand the reason we are voicing our values while making sure they align with the organization’s vision as much as possible.
Rationalizations come next as to make sure we can communicate through voicing our values which allows the dialect to begin. This is part of the foundation on why organizations with strong values make the move to sustainability.
Relationships Between Giving Voice to Values and Sustainability
The second relationship between voice to values and sustainability:
In this relationship making sure key points are identified and who they align with is critical. The reason why is because if key stakeholders are overlooked or undervalued it could be catastrophic for both values and/or sustainability.
Making sure to cover all groups and what is at stake for them allows for a stronger argument when values are voiced. We can take shareholders as an example, if what they identify as important is overlooked it could mean the end for that organization. The environment is a stakeholder which now carries more value because all resources come from it and without any more raw materials those industries are no more.
This one relationship is the link between values and sustainability and if broken could lead to the organization closing their doors.
Relationships Between Giving Voice to Values and Sustainability
The third relationship between voice to values and sustainability:
This is when sustainability predictive models can be used to influence those who oppose doing what is right. This is when voicing our values can actually lead to sustainability. There are predictive models which can show when a particular raw material will be no more in the current region being mined. This prediction can then be used to determine how much money the organization is expected to lose given those models.
Using this figures in charts with time as a measure can be used as leverage to show how the current path is projecting the end of the organization. This same chart can show how through voicing our values can lead to sustainability and the changes required in order to stay relevant in an industry.
Most personnel who oppose sustainability usually have a change of mind after being exposed to such briefings which shows how voicing our values can be a positive move.