| Model Summary | b |
| Model | R | R Square | Adjusted R Square | Std. Error of the Estimate | Change Statistics | | | | | Durbin-Watson |
| | | | | | R Square Change | F Change | df1 | df2 | Sig. F Change |
| 1 | .485 | a | 0.235 | 0.233 | $144.70195 | 0.235 | 118.078 | 13 | 4986 | 0.000 | 1.946 |
| a. Predictors: (Constant), CouponRedemption, HomeOwner, CommuteTime, TV_WatchingHours, NumberPets, EmploymentLengthYears, Region, EducationYears, HouseholdSize, CarValue, CardTenure, HouseholdIncome, Age |
| b. Dependent Variable: TotalAvgMonthlySpend |
| ANOVA | a |
| Model | | Sum of Squares | df | Mean Square | F | Sig. |
| 1 | Regression | 32141090.051 | 13 | 2472391.542 | 118.078 | .000 | b |
| | Residual | 104400124.977 | 4986 | 20938.653 |
| | Total | 136541215.028 | 4999 |
| a. Dependent Variable: TotalAvgMonthlySpend |
| b. Predictors: (Constant), CouponRedemption, HomeOwner, CommuteTime, TV_WatchingHours, NumberPets, EmploymentLengthYears, Region, EducationYears, HouseholdSize, CarValue, CardTenure, HouseholdIncome, Age |
| Coefficients | a |
| Model | | Unstandardized Coefficients | | Standardized Coefficients | t | Sig. | 95.0% Confidence Interval for B | | Collinearity Statistics |
| | | B | Std. Error | Beta | | | Lower Bound | Upper Bound | Tolerance | VIF |
| 1 | (Constant) | -165.594 | 18.067 | | -9.166 | 0.000 | -201.012 | -130.175 |
| | Region | 2.133 | 1.471 | 0.018 | 1.450 | 0.147 | -0.750 | 5.017 | 0.958 | 1.044 |
| | Age | -1.423 | 0.195 | -0.153 | -7.289 | 0.000 | -1.806 | -1.041 | 0.348 | 2.876 |
| | EducationYears | 19.673 | 0.668 | 0.391 | 29.435 | 0.000 | 18.363 | 20.984 | 0.871 | 1.148 |
| | EmploymentLengthYears | 0.361 | 0.337 | 0.021 | 1.072 | 0.284 | -0.299 | 1.021 | 0.393 | 2.544 |
| | HouseholdSize | 0.852 | 1.581 | 0.007 | 0.539 | 0.590 | -2.248 | 3.951 | 0.862 | 1.160 |
| | HouseholdIncome | 0.000 | 0.000 | 0.114 | 5.767 | 0.000 | 0.000 | 0.000 | 0.393 | 2.546 |
| | NumberPets | 0.529 | 0.601 | 0.011 | 0.881 | 0.379 | -0.649 | 1.706 | 0.996 | 1.004 |
| | HomeOwner | 7.540 | 4.348 | 0.022 | 1.734 | 0.083 | -0.984 | 16.063 | 0.950 | 1.053 |
| | CarValue | -0.000 | 0.000 | -0.022 | -1.136 | 0.256 | -0.000 | 0.000 | 0.409 | 2.447 |
| | CommuteTime | -0.055 | 0.355 | -0.002 | -0.154 | 0.878 | -0.751 | 0.642 | 0.960 | 1.042 |
| | CardTenure | 4.438 | 0.271 | 0.323 | 16.367 | 0.000 | 3.906 | 4.970 | 0.394 | 2.537 |
| | TV_WatchingHours | 0.070 | 0.398 | 0.002 | 0.177 | 0.860 | -0.709 | 0.850 | 0.993 | 1.008 |
| | CouponRedemption | -4.354 | 4.946 | -0.011 | -0.880 | 0.379 | -14.050 | 5.341 | 0.998 | 1.002 |
| a. Dependent Variable: TotalAvgMonthlySpend |