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Chapter 3

Perceiving Others

Perception as a Process

Perception: The process of selecting, organizing, and interpreting information from our senses

The Process of Perception

figure 3.1

Step 1: Selecting Information

Selection: Focusing our attention on certain sights, sounds, tastes, touches, or smells in our environment

Salience: The degree to which something is noticeable and significant to us

Step 2: Organizing the Information You’ve Selected

Organization: Structuring selected information into a coherent pattern

Punctuation: Structuring information into a chronological sequence that matches how you experienced the order of events

Step 3: Interpreting the Information (1 of 3)

Interpretation: Assigning meaning to selected information

Schemata: Mental structures containing information that defines concepts’ characteristics and interrelationships

Interpreting the Information (2 of 3)

Attributions: Explanations for others’ comments or behaviors

Internal attributions: Presume internal causes (character/personality)

External attributions: Presume causes unrelated to personal qualities

Interpreting the Information (3 of 3)

Three errors in attribution

Fundamental attribution error/

Actor-observer effect

Self-serving bias

Reducing Uncertainty (1 of 2)

Uncertainty Reduction Theory: Our primary compulsion during initial interactions is to reduce uncertainty about others

Reducing Uncertainty (2 of 2)

Uncertainty can be reduced in several ways.

Passive strategies

Active strategies

Interactive strategies

Influences on Perception

Powerful forces outside of our conscious awareness shape our perception.

Culture

Gender

Personality

Perception and Culture

Culture influences perception in at least two ways.

Culture forms our schemata

Ingroupers and outgroupers

Perception and Gender

We are socialized to believe in gender differences.

Studies show that only about 1% of communication behavior is influenced by gender.

Perception and Personality (1 of 3)

Personality: Our characteristic way of thinking, feeling, and acting based on the traits we possess

The “Big Five”(OCEAN)

Openness

Conscientiousness

Extraversion

Agreeableness

Neuroticism

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Perception and Personality (2 of 3)

Self-enhancement bias: Tendency to perceive our own unique traits more favorably than unique traits possessed by others

Perception and Personality (3 of 3)

Implicit personality theories: Beliefs about different personality types and the ways in which personality traits cluster together

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Forming Impressions of Others

Interpersonal impressions: Mental pictures of who people are and how we feel about them

Constructing Gestalts (1 of 2)

Gestalts: General impressions of people,

either positive or negative

Positivity bias: Tendency for Gestalts to be positive when first formed

Negativity effect: Tendency to emphasize negative information we learn

Constructing Gestalts (2 of 2)

Halo effect: Positively interpreting what someone says or does because we have a positive Gestalt of him or her

Horn effect: Negatively interpreting the communication of people for whom we have negative Gestalts

Calculating Algebraic Impressions

Algebraic impressions: Most accurate and refined of impressions

We weight some information more heavily than other information, depending on its importance and positivity or negativity.

Using Stereotypes

Stereotyping: Overly simplistic interpersonal impressions

Flawed, but streamlines impression process and is almost impossible to avoid

Improving Your Perception

Offer empathy.

Embrace world-mindedness.

Engage in perception-checking.

Offering Empathy

Empathy: “Feeling into” others’ thoughts and emotions

Two components: Perspective-taking and empathic concern

Empathy mindset: Our beliefs about whether empathy is something that can be developed and controlled

Practicing Responsible Perception

Check:

Your punctuation

Your knowledge

Your attributions

Perceptual influences

Your impressions

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