Reflections Writing

Running Head: REFLECTIONS WRITING ….3 1

REFLECTIONS WRITING…. 3 2

MADS 6645: PARTICIPATATION OF CHANGE IN SOCIAL ACTIVITIES

Reflection

Prof. Rajesh Kumar

Student’s Name

Objective

In this reflection I will look into the quote documented by the research, “responses to pressures to be more socially responsible, corporations are becoming more active in global communities through direct involvement in social initiatives “(Harres & Warren, 2008, p. 163). Defined as “a commitment to improving community well-being through discretionary business practices and contributions of corporate resources” (Kotler & Lee, 2005, p. 3). This quote explains that in this era where every sector or being is proving to be of high responsibility socially, this has found many companies or corporations involving themselves in social initiatives across all global communities.

Reflective

This quote brings a reflection in my recent past where in my country the social well-being of some citizens would not be described to anything close to good. The people living in slums with no good shelter, with nothing to put in the mouth, and of poor-quality clothing. The people literally lacked the basic necessities.

The talents of the youths and people from this area go unrecognized as they have no place to have their capabilities practiced to enhance them. As a result, one street child was once broadcasted on how they survived in this kind of lives in the street. It was a sympathetic time watching this. Few days later there came up a well wisher who rescued the child’s life by having catered for all his expenses and providing quality basic needs.

This scenario impacted many organizations and companies more so from the Non profit making organizations in the urge to bring change in the society.

I have seen firms like Colgate whose agenda is now reaching the less communities by supplying their products to schools, areas of less fortunate their products that include petroleum jelly, the bathing soaps and toothpaste also to an extent of sponsoring these people for better amenities in other areas. In addition, other companies are also sponsoring the talents shown by children in these areas through forming football clubs that are funded by these companies.

Other corporations like Caltech have also found way in beginning social initiative by providing funds to the female gender who are more vulnerable to the society to begin businesses in order to be able to earn from these activities and cater for their family’s needs. I have also seen this corporation provide trainings to the youths empowering them to be able to have skills that can feed them.

Companies like Coco-cola are today supporting university events to enhance growth of talents. Events like choosing of Mr. and Miss of a given institution, competitions that try to choose the best models for a given university or school. In the long for participating in social contribution change has found many firms getting involved in bringing more initiatives in the community making the society to grow.

Interpretive

From the quote there is some pressure for corporation to participate in community activities. In the aim of improving the well-being of the community through their direct involvement in activities associated with the community.

Something that had been left for NGOs in helping the poor is now being done by most companies say, Caltech, Sportpesa, betin, coco cola and more. I once though this was a way of

Helping the society but the motive behind these activities for most of the companies is to marketing their brands. When companies come to the aid of these people, in return their brands will be known by the people hence increasing the number of their potential customers. In return their sales increase attracting more profits in return.

So, the pressure brought about by many companies making profits as a result advertising their products in the name of “participating in social initiatives” other companies out there are facing competition. They should hence also join in helping the community or society to grow from this they will also gain profits and eventually a change in the poor society.

Decisional

In my profession as a social worker, having more ideas on how the people in the field or those in need then, I choose to work with the companies intending to come into this idea of participating in social initiatives. Through my profession I will offer advisory services to the corporations on what of services the common people really need.

I will mobilize more people to support this companies in order to promote them since on buying their products, this will increase their ability to participate in more community projects hence empowering more people. Call for the people in the locals to take the support positively in order to improve their social lives and talents as opportunities never knock twice.

References

Moog, S., Spicer, A., & Böhm, S. (2015). The politics of multi-stakeholder initiatives: The crisis of the Forest Stewardship Council. Journal of Business Ethics, 128(3), 469-493.

Johnson, B. R., Connolly, E., & Carter, T. S. (2011). Corporate social responsibility: The role of Fortune 100 companies in domestic and international natural disasters. Corporate Social Responsibility and Environmental Management, 18(6), 352-369.