4000words report, finish in 48 hours

Dioko, L.(2012). Branding destinations versus branding hotels in a gaming destination—Examining the nature and significance of co-branding effects in the case study of Macao. International Journal of Hospitality Management,31(2), 554-563. doi:10.1016/j.ijhm.2011.07.015

This data has 494 people interviewed. There were over 50% people come from Chinese mainland, and almost tourists from come from Chinese mainland which is near Macau, such as come from Guangdong, Guangxi, Fujian provinces. Taiwan and Hong Kong occupies the biggest proportion in the market segment in the sample. According to the table returning visitor occupies 67.9%, this data can use in the essay to analysis, why these people can usually visit Macau, this is appearance can explain China’s Special Administration Region (SAR) affect Macau tourism. Just like the data shown in this table, there were 13.7% people primarily for gambling. Actually in China only Macau can legal gambling, and this policy connect Macau’s SAR. Therefore SAR affect Macau tourism, this table can support the essay title.

(Macau Tourist Arrivals - Forecast. n.d.)

Source (as given in the reference list, APA 6th edition format)

Macau Tourist Arrivals - Forecast. (n.d.). Retrieved March 20, 2018, from https://tradingeconomics.com/macau/tourist-arrivals/forecast

Interpretation

This line table shows Macau tourism arrival forecast. From 2001 to 2016 the trend of this table is keep growing. According to the table from 2001 to 2007, the trend rise up fast, in 2008 to 2009 the trend decrease because of financial crisis. After the financial crisis the trend still keep increasing. Macau return back to China in 1999, therefore, SAR has affect Macau tourism development. This table provide evidence to the essay.

(Macau Tourism Revenue. n.d.)

Source (as given in the reference list, APA 6th edition format)

Interpretation

This table shows in ten years Macau tourism revenue trend. In the ten years Macau tourism grows up fast, but in 2014 to 2015, Macau tourism revenue at the first time has reduce trend. This about China Macro policy affect, in 2014 to 2015, China has a big anti-corruption policy. Since, gambling was affected by this policy, and then the Macau tourism has reduced. However, at the same time China open new tourism policy, such as extend the date of Hong Kong and Macau pass and quickly apply Hong Kong and Macau pass. The China mainland citizen who come from Shenzhen and Guangzhou city, can apply long term Hong Kong and Macau pass. These policies attract more China mainland tourists arrive to Macao. The Chief of Macao SAR explain gambling is not the only one main tourism in Macao. Macao tourism needs diversified development. Thus, SAR can affect Macao tourism development.

(DSEC, n.d.)

Source (as given in the reference list, APA 6th edition format)

DSEC, (n.d.). Retrieved March 20, 2018, from http://www.dsec.gov.mo/Statistic.aspx?NodeGuid=7b23463a-d253-4750-bd12-958030df5ccb

Interpretation

This table describes Macao Tourism cumulative hotel average occupancy rate and number of guests check in Macao’s hotels. The raw data from 1999 to 2017. In theses the average occupancy in Macao is keep increasing, and the number of guests still grow up fast. This can support from 1999 to 2017, SAR has positive affect to Macao tourism and hospitality development.

(Macao Tourism Industry Development Master Plan. 2017)

Source (as given in the reference list, APA 6th edition format)

Macao Tourism Industry Development Master Plan (2017). Retrieved March 22, 2018, from https://masterplan.macaotourism.gov.mo/Summary_Report_en.pdf

Interpretation

According to Macao Tourism Industry Development Master Plan. This qualitative data table collection relevant information from this Summary report.