Assessment 3 - Applying Analytic Techniques to Business

References

· Lind, D. A., Marchal, W. G., & Wathen, S. A. (2019). Basic statistics for business and economics (9th ed.). New York, NY: McGraw-Hill.

. Chapter 5, "A Survey of Probability Concepts."

. While previous chapters on descriptive statistics have concerned data on past phenomena, this chapter addresses computing the likelihood that something will occur in the future.

· Chapter 8, "Sampling Methods and the Central Limit Theorem."

. Sampling a population gives us information to make judgments and inferences about the population. This chapter discusses methods of selecting a sample from a population and how to think about the distribution of the sample.

· Chapter 9, "Estimation and Confidence Intervals."

. This chapter will help you think about different aspects of sampling, such as estimating a population value and the range of values, or the confidence interval.

· Hewitt, F. (2015).  Storytelling: The heart of leadership . New Zealand Management, 62(1), 26–27.

· This article is a brief account of the importance of using personal connections to make data accessible in presentations.

· Nussbaumer Knaflic, C. (2015).  Storytelling with data: A data visualization guide for business professionals . Hoboken, NJ: Wiley.

· Chapter 1, “The Importance of Context.”

. The components of context are who, what, and how. This chapter offers strategies for interpreting context so you can communicate visually with data.

· Stikeleather, J. (2013, Apr 24).  How to tell a story with data [Blog post] . Retrieved from https://hbr.org/2013/04/how-to-tell-a-story-with-data

· This short post highlights five steps to tell a good story with data from the journalistic perspective, including a helpful categorization of the different types of audiences that you may be addressing with your data visualization.

· Watson, H. J. (2017).  Data visualization, data interpreters, and storytelling.  Business Intelligence Journal, 22(1), 5–10.

· This cautionary reading gives specific examples of what not to do when creating an executive presentation with data visualizations.

· Microsoft. (n.d.).  Add a pie chart . Retrieved from https://support.office.com/en-us/article/Add-a-pie-chart-1a5f08ae-ba40-46f2-9ed0-ff84873b7863?ui=en-US&rs;=en-US&ad;=US#__toc348714905

· Microsoft. (n.d.).  Create a box and whisker chart . Retrieved from https://support.office.com/en-us/article/Create-a-box-and-whisker-chart-62f4219f-db4b-4754-aca8-4743f6190f0d

· Microsoft. (n.d.).  Create a histogram in Excel . Retrieved from https://support.office.com/en-us/article/Create-a-histogram-in-Excel-85680173-064b-4024-b39d-80f17ff2f4e8?ui=en-US&rs;=en-US&ad;=US

· Microsoft. (n.d.).  Load the Analysis ToolPak in Excel . Retrieved fromhttps://support.office.com/en-us/article/Load-the-Analysis-ToolPak-in-Excel-6a63e598-cd6d-42e3-9317-6b40ba1a66b4?CTT=1&CorrelationId;=9f089166-5317-42d4-8d41-56b3d207e812&ui;=en-US&rs;=en-US&ad;=US

· Microsoft. (n.d.).  Present your data in a column chart . Retrieved from https://support.office.com/en-us/article/Present-your-data-in-a-column-chart-d89050ba-e6b6-47de-b090-e9ab353c4c00

· Microsoft. (n.d.).  Present your data in a scatter chart or line chart . Retrieved from https://support.office.com/en-us/article/Present-your-data-in-a-scatter-chart-or-a-line-chart-4570A80F-599A-4D6B-A155-104A9018B86E.

· Microsoft. (n.d.).  Use the Analysis ToolPak to perform complex data analysis . Retrieved from https://support.office.com/en-us/article/Use-the-Analysis-ToolPak-to-perform-complex-data-analysis-6C67CCF0-F4A9-487C-8DEC-BDB5A2CEFAB6

These resources are optional and are provided to support and extend the learning in the course.

· Dr Nic's Maths and Stats. (2013).  Understanding confidence intervals: Statistics help  [Video].  |  Transcript . Retrieved from https://www.youtube.com/watch?v=tFWsuO9f74o

· Dr. Nic's Maths and Stats. (2015).  Understanding statistical inference  [Video] . |  Transcript . Retrieved from https://www.youtube.com/watch?v=tFRXsngz4UQ

· Seth, S. (2018, March 12).  Hypothesis testing in finance: Concept and examples . Retrieved from https://www.investopedia.com/articles/active-trading/092214/hypothesis-testing-finance-concept-examples.asp

· Confidence Interval Calculator .

· Hypothesis Tester .