situation analysis
Nisha0102
RealtorsLTD.pptxRealtors LTD
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1
Introduction
Agenda
-Existing market :provide high quality sports clothes and equipment
-Target market: digital marketing strategies
-Realtors mainly aims at providing high quality sports clothes and equipment
-The target market are the digital marketing strategies
2
Situation Analysis
Aim: sell sporting equipment and clothes to clients
It will major of offering reliable assortment of effective and reliable equipment
Market: there are limited number of sports clothes and equipment shops.
The firm aims at selling sport equipment as well as clothes. There are limited number of sports clothes and equipment's.
3
Ecommerce opportunity
Supply chain issues in the market
We have stock and under control
Aids in establishing new revenue stream as well as diversify
-There are several opportunities that Realtors Ltd has considered during its establishment. It is effective in entering new markets.
-Realtors Ltd will major on entering new markets as well as making success of them.
-The expansion may assist the firm in establishing new revenue stream as well as diversify the economic cycle risk in the markets that it works on.
4
Objectives
Improve the reliability and nurture relationships
Resolve support issues
Sell sports equipment and clothes at an affordable price
Increased traffic of customers in our site.
Realtor Ltd aids in improving the reliability as well as nurture relationships; resolve support issues; sell sports equipment as well as reliable price; and maximized traffic of clients in our site.
5
SWOT analysis
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| STRENGTHS -Diversified online products -Provide its delivery services -Easy navigation on the website -Good customer relationship -having a payment getaway | WEAKNESSES -poor brand recognition -low bid budget |
| OPPORTUNITIES -Spreading of social media engagement tools -High target audience since many clients prefer shopping online | THREATS -Government regulators hinders the selling as well as advertisement of certain products. -Well established competitors |
Strengths: diversified online items; provide its delivery services; easy navigation; good customer relationship and having a payment getaway.
Weaknesses: poor brand recognitions and low bid budget
Opportunities: Spreading of social media engagement tools; and high target audience since many clients prefer shopping online
Threats: Government regulators hinders the selling as well as advertisement of certain products; and Well established competitors thus making it hard for new firms.
6
PPC Plan
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| Your Name | Realtors Ltd |
| The main purpose of the PPC promotion | The main purpose of the PPC promotion is to sell sport equipment thus we are using PPC to make the prospects to take from awareness to becoming clients. |
| Information about the business and its target market | The main purpose of the PPC promotion is to sell sport equipment thus we are using PPC to make the prospects to take from awareness to becoming clients. |
| Key products | The key products will be flying discs, nets, racquets, rod and tackle, bars, bats, shocs and protective gears of all forms |
| Information about campaign | The campaigns will be used to promote the sports equipment |
| Device | Mobile phones, websites |
| Website URL | https://www. realtorsltd.com/Sports-equipment-shop /dept.html |
7
Campaigns
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Social Media Calendar
| Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | |
| Special occasion | Terrific Tuesday | Healthy tips | Promotions and discounts | Videos | Quotes | |
| Celebration of important date is important since it aids in creating memories with the loved ones | Tuesday is meant to attract traffic in our website. The main aim is to attract more followers and let them know about our products | We will share tips and advice. Every week one or more suggestions will be prepared for our clients. | In order to increase the number of clients that we serve we will major on promotions and giving discounts. | The videos will contain the product that we offer and their cost. This will aid in informing clients of the products that we offer | Provide quotes in a way that will capture people’s attention |
9
Promotion tactics
Google search ads
There are image based and shown on web pages
Digital marketing
Involves the use of emails, social media and web based advertising.
Google search ads are image based and shown on web pages in the google display network.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers. It involves the use of emails, social media and the multimedia messages.
10
Financial Projections Digital Marketing ROI Calculator
| GENERAL AND START UP INVESTMENT | Estimated Annual Cost |
| Website development | $20,000 |
| Mobile App Development | |
| Website Maintenance | $5,000 |
| Staff | $10,000 |
| Other expenses | $5,000 |
In order to effectively start up the business we will major on website development, mobile application development, website maintenance, staff as well as other expense. This will cost the firm $40, 000
11
| DIGITAL MARKETING CAMPAIN INVESTMENT | Estimated annual cost | Expected traffic | Conversion rate | Number of orders | Average order($) | Sales ($) | Cost of good | Contribution margin per order($) |
| Email marketing | 2,000 | 20000 | 0.75% | 150 | 200 | 30,000 | 40% | 18, 000 |
| Social media content marketing | 5,000 | 20000 | 0.75% | 150 | 200 | 30,000 | 40% | 18, 000 |
| Display advertising | 5,000 | 5000 | 0.75% | 37.5 | 200 | 7,500 | 40% | 4,500 |
| SEO | 10,000 | 15000 | 0.75% | 112.5 | 200 | 22,500 | 40% | 13,500 |
| PPC | 10,000 | 10000 | 2.00% | 200 | 200 | 40,000 | 40% | 24,000 |
| Social media advertising | 10,000 | 20000 | 0.75% | 150 | 200 | 30,000 | 40% | 18,000 |
| Viral marketing | 10,000 | 30000 | 0.50% | 150 | 200 | 30,000 | 40% | 18,000 |
| Other campaigns | 950 | |||||||
| TOTAL CONTRIBUTION MARGIN | 114,000 |
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| TOTAL INVESTMENT | $92, 000 |
| TOTAL CONTRIBUTION MARGIN | $114, 000 |
| TOTAL PROFIT | $22,000 |
| RETURN ON INVESTMENT | 23.91% |
The total investment for this business will be $92,000, the total contribution margin will be $114,000 and the expected profits will be return on investment on 23.91%
13
Implementation plan
| Realtors Ltd Digital Marketing implementation plan | ||||||
| Phases | Responsible | Start- finish | W4 | W1 | W2 | W3 |
| Planning | Aug01- Aug 31 | X | ||||
| Business description | All members | Week1 | X | |||
| Competitor Analysis | All members | Week 1 | X | |||
| Defining the Keywords | All members | Week 2 | X | |||
| TOWS Analysis | All members | Week 2 | X | |||
| Execute Digital Marketing Plan | Sep 01-Sep 12 | |||||
| SEO plan and SEO table | All members | Week 3 | X | |||
| PPC Plan | All members | Week 3 | X | |||
| Social media content calender | All members | Week 4 | X | |||
| Promotional tactics | All members | Week 4 | X | |||
| Website Map | All members | Week 1 | X | |||
| Website wireframe | All members | Week 1 | X | |||
| Website visual layout | All members | Week 2 | X | |||
| Implementation Plan | All members | Week 2 | X | |||
| Plan Presentation | All members | Week 2 | X |
14
Recommendations
the firm should major on getting more ad clicks and ad extensions.
minimize friction duritng check out
maintain honesty in the sales copy
Conclusion
realtors will be an effective online shop.
it will major on online sales of sports clothes and equipment
digital marketing will aid in ensuring and maintaining customer traffic.
the budget that will be used for it's development will be effective and successful.
