Analysis Mgmt 2

Read the Zipcar case study posted in D2L.   You may also want to review related articles discussing Zipcar's initial pricing mistake.  See generally   https://www.inc.com/magazine/201303/how-i-got-started/robin-chase.html 

The case analysis should include the following four sections. 

1. A Summary of key facts from the case study.

2. Discuss at least two concepts from Ch. 5 (planning), Ch. 7 (entrepreneurial ventures), Ch. 8 (organizational structure and design) and/or Ch. 9 (Human resources) that relate to the case study.  Explain each concept and how it relates to the case study. 

3. Do you think Zipcar was a disruptive innovation or not?  See Ch. 6 (managing change and innovation).   Explain your response. 

4. What would you have done if faced with the challenge Chase faced with respect to raising prices?  

Chapter 5 planning link

https://www.business.com/articles/swot-analysis-for-small-business-planning/