think and answer

Background: You are the manager of an e-cigarette store（an Vape shop) and you are planning to launch a "subscription" service

where customers can choose to receive bi-weekly or monthly refills of products from the store. And here's what you need to consider and do.

1. why do you think this "subscription" service is effective? 2. If this service is implemented, how will it change the store? How do we compare to our peers? 3. what makes this service attractive to customers? 4. what do you need to do to prepare for this service? 5. What are the possible problems you may encounter during the preparation or implementation phase? How do you

plan to solve them? 6. please list the details of each step of the process from preparation to implementation. 7. If you need to collect customers' opinions, how do you need to do it? 8. How long will it take for the service to pay for itself since it will be free shipping? (Use the following data) 9. How long is the "trial" period for this service? Why is this time set? 10. From the above analysis, do you think this service is feasible?

Vape:

DATA:

Estimate packs of pods sold (Monthly)

Profit (Monthly)

Cost increase (Monthly)

Revenue (Monthly)

premises: Shipping fee for each order is $9

Without Subscription Service 800 $16,000 $4,800 $11,200

With Subscription Service 1100 $21,400.00 $7,140.00 $14,260.00

Total Revenue Increase $3,060.00

Introduction:

12pt, Time New Roman, double space, 5 pages

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