case study report
First of all. Please read the slide of workshop 4 carefully and understand it
first part
three aspects
Function: what does the experience do for the customer?
Description: what is the context of the function?
Emotion: how is the function delivered?
It also depends on the specific factors that have been summarized below these points, which factors belong to which point. Textual description
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Customer experience component* |
HBC attributes that tap into this component |
Is it a source of competitive advantage |
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Sensorial |
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Emotional |
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Cognitive |
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Pragmatic |
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Lifestyle |
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Relational |
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Second part
swot analysis and then based on the analysis results to determine which previous factors can be used in the Cyprus market.
Can't write in cooperation with travel agencies
Can't write Promotion things
Only focus on Service.