case study report

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First of all. Please read the slide of workshop 4 carefully and understand it

first part

three aspects

Function: what does the experience do for the customer?

Description: what is the context of the function?

Emotion: how is the function delivered?

It also depends on the specific factors that have been summarized below these points, which factors belong to which point. Textual description

Customer experience component*

HBC attributes that tap into this component

Is it a source of competitive advantage

Sensorial

Emotional

Cognitive

Pragmatic

Lifestyle

Relational

Second part

swot analysis and then based on the analysis results to determine which previous factors can be used in the Cyprus market.

Can't write in cooperation with travel agencies

Can't write Promotion things

Only focus on Service.