Assignment Help - Written APA Compliant & No Plagiarism ( 6 Page)
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Readingsource.docx================================
READING AND RESOURCES
Read the following articles from the Library:
· Anderson Jr., J. (2013). Action Items. (cover story). HR Magazine, 58(1), 33.
· Byerly, B. (2012). Measuring the impact of employee loss. Performance Improvement, 51(5), 40-47.
· Keene, D. L., & Handrich, R. R. (2015). Loyalty, Longevity and Leadership: A Multigenerational Workforce Update. Jury Expert, 27(2), 34-41.
· Mrkvicka, N. (2013). Study reveals global talent squeeze. Plans & Trusts, 31(3), 24-25.
· Thompson, A. (2014). The importance of staff retention to business success. Governance Directions, 66(11), 697-699.
· Ulrich, D. (2016). Taking stock of your talent. Workforce, 95(2), 36.
· Martin, E. J. (2016). Content marketing metrics that matter (cover story). Econtent, 39(3),10.
· Goldhill, J. (2014). Measure your marketing ROI. Landscape Management, 53(10), 80-81.
Read the following from the Library books 24x7:
· Margolis, Jonathan & Garrigan, Patrick. (2008). Guerrilla marketing for dummies. [Books24x7 version]
· Chapter 3: “Guerrillas Plan, Too—Developing Your Marketing Plan”
· Trompenaars, F. & Woolliams, P. (© 2004). Marketing across cultures. [Books24x7 version] Available from http://common.books24x7.com.lib.kaplan.edu/toc.aspx?bookid=9164
· Chapter 4: Marketing Research Across Cultures
· Phillips, J. J. & Edwards, L. (© 2009). Managing talent retention: an roi approach. [Books24x7 version]
· Chapter 5 - Develop Fully Loaded Costs of Talent Departure
3. View the following videos:
· Kawasaki, Guy. (2011). Tell a story and plant many seeds. Retrieved from http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2674
