Marketing management：What next for Digital Millennials

2019 Reading List: What next for digital Millennials?

The articles listed should be available to you through “Primo” on MyAberdeen. You should log on through a University computer. This list is not comprehensive and additional items can be added.  As with all articles you look at each one critically and be aware of relevance, recency and validity. Cite articles in your assignment using Harvard Referencing .

You should focus in on those articles that are most relevant to you chosen topic.

Ahmad, N. S., Musa, R., & Harun, M. H. M. (2016). The impact of social media content marketing (SMCM) towards brand health. Procedia Economics and Finance, 37, 331-336.

Akbari, M., Kazemi, R., & Haddadi, M. (2016). Relationship marketing and word-of-mouth communications: Examining the mediating role of customer loyalty. Marketing and Branding Research, 3(1), 63.

Albarracin, Dolores, and Sharon Shavitt. (2018) “Attitudes and Attitude Change.” Annual Review of Psychology 69 (January): 299–327.

Bang, V. V., Joshi, S. L., & Singh, M. C. (2016). Marketing strategy in emerging markets: a conceptual framework. Journal of Strategic Marketing, 24(2), 104-117.

Bednall, D. H., Valos, M., Adam, S., & McLeod, C. (2012). Getting Generation Y to attend: Friends, interactivity and half-time entertainment. Sport management review, 15(1), 80-90.

Belk, R. W. (2013). Extended self in a digital world. Journal of Consumer Research, 40(3), 477-500.

Bucic, T., Harris, J., & Arli, D. (2012). Ethical consumers among the millennials: A cross-national study. Journal of Business Ethics, 110(1), 113-131.

Çelikdemir, D. Z., & Tukel, I. (2015). Incorporating Ethics into Strategic Management with Regards to Generation Y's view of Ethics. Procedia-Social and Behavioral Sciences, 207, 528-535.

Correa, T. (2016). Digital skills and social media use: how Internet skills are related to different types of Facebook use among ‘digital natives’. Information, Communication & Society, 19(8), 1095-1107.

Demangeot, C., & Broderick, A. J. (2010). Consumer perceptions of online shopping environments. Psychology & Marketing, 30(6), 461-469.

Dhanapal, S., Vashu, D., & Subramaniam, T. (2015). Perceptions on the challenges of online purchasing: a study from “baby boomers”, generation “X” and generation “Y” point of views. Contaduría y Administración, 60, 107-132.

Dobini, C. B., & Luffman, G. (2000). Implementing marketing strategy through a market orientation. Journal of Marketing Management, 168), 895-916.

Duffett, R. G., & Duffett, R. G. (2017). Influence of social media marketing communications on young consumers’ attitudes. Young Consumers, 18(1), 19-39.

Ely, R. J., Stone, P., & Ammerman, C. (2014). Rethink what you “know” about high-achieving women. Harvard Business Review, 92(12), 100-109.

ENGELMAN, E., 2009. Generation Y vs. Baby Boomers: How workplace commitment levels affect recruitment and retention of Generation Y within corporate America, Capella University

Espinoza, C., & Ukleja, M. (2016). Managing the Millennials: Discover the core competencies for managing today's workforce. John Wiley & Sons.Digital Book https://ebookcentral.proquest.com/lib/abdn/detail.action?docID=4505254#

Grönroos, C. (1997). Keynote paper From marketing mix to relationship marketing-towards a paradigm shift in marketing. Management decision, 35(4), 322-339.

Gummesson, E. (2001). Are current research approaches in marketing leading us astray?. Marketing theory, 1(1), 27-48

Hobart, B., & Sendek, H. (2014). Gen Y Now: Millennials and the Evolution of leadership. John Wiley & Sons. Digital Book https://ebookcentral.proquest.com/lib/abdn/detail.action?docID=1674227#

Hoffmann, J., Ivcevic, Z., & Brackett, M. (2016). Creativity in the Age of Technology: Measuring the Digital Creativity of Millennials. Creativity Research Journal, 28(2), 149-153.

Howe, N., & Strauss, W. (2007). The next 20 years: how customer and workforce attitudes will evolve. Harvard Business Review, 85.

Kannan, P. K. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22-45.

Key, T. M. (2017). Domains of Digital Marketing Channels in the Sharing Economy. Journal of Marketing Channels, 24(1-2), 27-38.

Kumar, V., Jones, E., Venkatesan, R., & Leone, R. P. (2011). Is market orientation a source of sustainable competitive advantage or simply the cost of competing?. Journal of marketing, 75(1), 16-30.

Kwan, C. Y., Yeung, K. W., & Au, K. F. (2008). Relationships between consumer decision-making styles and lifestyle characteristics: Young fashion consumers in China. Journal of the Textile Institute, 99(3), 193-209.

Lazarevic, V. (2012). Encouraging brand loyalty in fickle generation Y consumers. Young Consumers, 13(1), 45-61.

Lindridge, A., & Dibb, S. (2003). Is ‘culture’a justifiable variable for market segmentation? A cross‐cultural example. Journal of Consumer Behaviour, 2(3), 269-286.

Lobaugh, K., Simpson, J., & Ohri, L. (2015). Navigating the new digital divide: Capitalizing on digital influence in retail. Deloitte, London, England.

Londhe, B. R. (2014). Marketing Mix for Next Generation Marketing. Procedia Economics and Finance, 11, 335-340.

Lyu, Jewon, Kim Hahn, and Amrut Sadachar. 2018. “Understanding Millennial Consumer’s Adoption of 3D Printed Fashion Products by Exploring Personal Values and Innovativeness.” Fashion and Textiles 5 (1): 11.

Markert, J. (2004). Demographics of age: generational and cohort confusion. Journal of Current Issues & Research in Advertising, 26(2), 11-25.

Marlowe, J. M., Bartley, A., & Collins, F. (2017). Digital belongings: The intersections of social cohesion, connectivity and digital media. Ethnicities, 17(1), 85-102.

McCosker, A. (2017). Social media work: reshaping organisational communications, extracting digital value. Media International Australia, 163(1), 122-136.

Milkman, R. (2017). A New Political Generation: Millennials and the Post-2008 Wave of Protest. American Sociological Review, 82(1), 1-31.

Murphy, E. R., Illes, J., & Reiner, P. B. (2008). Neuroethics of neuromarketing. Journal of Consumer Behaviour, 7(4‐5), 293-302.

Noble, C. H., Sinha, R. K., & Kumar, A. (2002). Market orientation and alternative strategic orientations: a longitudinal assessment of performance implications. Journal of marketing, 66(4), 25-39.

Noble, C. H., Sinha, R. K., & Kumar, A. (2002). Market orientation and alternative strategic orientations: a longitudinal assessment of performance implications. Journal of marketing, 664), 25-39.

Noble, S. M., Haytko, D. L., & Phillips, J. (2009). What drives college-age Generation Y consumers?. Journal of business research, 62(6), 617-628.

Noh, M., & Mosier, J. (2014). Effects of young consumers’ self-concept on hedonic/utilitarian attitudes towards what is ‘cool’. International Journal of Fashion Design, Technology and Education, 7(3), 163-169.

O’Connor, B. (2015). What Every CEO Needs to Know about Digital Marketing. Journal of Creating Value, 1(2), 214-220.

Pope, J. A., Sánchez, C. M., Lehnert, K., & Schmid, A. S. (2014). Why do Gen Y students study abroad? Individual growth and the intent to study abroad. Journal of Teaching in International Business, 25(2), 97-118.

Priporas, C. V., Stylos, N., & Fotiadis, A. K. (2017). Generation Z consumers' expectations of interactions in smart retailing: A future agenda. Computers in Human Behavior, 77, 374-381.

Rowley, J. (2008). Understanding digital content marketing. Journal of marketing management, 24(5-6), 517-540.

Serazio, M. (2015). Selling (digital) millennials: The social construction and technological bias of a consumer generation. Television & New Media, 16(7), 599-615.

Simmons, G. (2008). Marketing to postmodern consumers: introducing the internet chameleon. European Journal of Marketing, 42(3/4), 299-310.

Smith, K. T., & Brower, T. R. (2012). Longitudinal study of green marketing strategies that influence Millennials. Journal of Strategic Marketing, 20(6), 535-551.

Smith, K. T. (2011). Digital marketing strategies that Millennials find appealing, motivating, or just annoying. Journal of Strategic Marketing, 19(6), 489-499.

Solka, A., Jackson, V. P., & Lee, M. Y. (2011). The influence of gender and culture on Generation Y consumer decision making styles. The International Review of Retail, Distribution and Consumer Research, 21(4), 391-409.

Subramaniam, V., & Razak, N. A. (2014). Examining Language Usage and Patterns in Online Conversation: Communication Gap among Generation Y and Baby Boomers. Procedia-Social and Behavioral Sciences, 118, 468-474.

Sukalakamala, P., Sukalakamala, S., & Young, P. (2013). An Exploratory Study of the Concession Preferences of Generation Y Consumers. Journal of foodservice business research, 16(4), 378-390.

Tanyel, F., Stuart, E. W., & Griffin, J. (2013). Have “Millennials” Embraced Digital Advertising as They Have Embraced Digital Media?. Journal of Promotion Management, 19(5), 652-673.

Valentine, D., & L. Powers, T. (2013). Generation Y values and lifestyle segments. Journal of consumer marketing, 30(7), 597-606.

VETTER, A., 2017. Managing Generation Z. Accounting Today, 31(7), pp. 28.

Warnell, J. M. (2015). Engaging millennials for ethical leadership: What works for young professionals and their managers. Business Expert Press. Digital Book) https://ebookcentral.proquest.com/lib/abdn/detail.action?docID=1934292 #

Webster, J. G. (2017). Three myths of digital media. Convergence, 1354856517700385.

Yazdanparast, A., Yazdanparast, A., Joseph, M., Joseph, M., Muniz, F., & Muniz, F. (2016). Consumer based brand equity in the 21st century: an examination of the role of social media marketing. Young Consumers, 17(3), 243-255.

Zahari, A. R., & Esa, E. (2016). Motivation to Adopt Renewable Energy among Generation Y. Procedia Economics and Finance, 35, 444-453.