Writing and Research
1).
Click on the following website https://www.cheatsheet.com/money-career/worst-product-failures-flops.html / Or copy and paste the link into your browser. This will give you an understanding that not all new products succeed. Select three of the products and give your opinion of what went wrong. Find an article that predicts the "next" big product and do you think it will succeed? Please include the title of the article, date, year of publication, and the publication.
2).
The Face of Retailing is changing as more people purchase items online and have products delivered. Many retailers have filed for bankruptcy and as a result, malls are empty. Locate an article in a scholarly publication such as The Wall Street Journal, Fortune, etc. that addresses this topic and suggests some solutions to this dilemma.
Critique your article based upon the following. All parts of the following need to be addressed. Also, identify the following:
Scholarly publication (Wall St. Journal, Fortune, etc. NOT a blog or general readership paper).
Author, Title of article, and year of publication
To critique the article, you can set up your paper by identifying the parts listed below. Ex. Part1..Part 2...etc. Your paper does not need to be in one continuous paper.
Part 1. Summary of Article (minimum three sentences)
Part 2. Relevance to the Chapter
Part 3. Do you agree with what the author is saying? Why in at least three sentences
Part 4. Do you disagree? Why in at least three sentences
Part 5. State three questions you have after reading the article.
Part 6. State three implications (future impact) of the article.