MOD

1. Does the ad overuse pathos (a topic in this lesson)?

2. Have the potential to alienate a secondary audience, or strategically misuse data?

3. Does it piggyback on a hot-button issue in a way that is predatory, manipulate the target audience, or create its own problem to solve? 350+ words MLA

There are no right or wrong observations; you are simply helping your peers see the ad from other perspectives!