Economics
Odense Bike Rental has been considering collaborating with a H.C. Andersen expert, and together do guided H.C Andersen cycling tours around Odense for groups of 5-10 tourists. The idea is that the guided tours are sold as group tours (5-10 people) at a fixed price. By looking at similar guided tours in other cities, the following relationship between price and sales has been found, for a group tour (5-10 tourists).
|
Price |
Sales volum |
|
1500 |
- |
|
1350 |
3 |
|
1200 |
6 |
|
1050 |
9 |
|
900 |
12 |
|
750 |
15 |
|
600 |
18 |
The variable unit costs are 250 kr. per guided tour of 5 to 10 tourists. During talks with the H.C. Andersen expert, it is decided that there can be sold up to 18 guided tours over the summer.
3.1: Calculate the optimal price and sales
A hotel has contacted Odense Bicycle Rental, and offered to buy X-number of group tours (5-10 tourists) at a set price of 500 kr. As the hotel provides lunch for the tourists, the variable unit costs will only be 175 kr.
3.2: Explain whether this offer is attractive and if it will affect the previous pricing.