Thesis

Re-ExamReport.docx

Research Question?

1. What strategic, tactical and operational choices should A&S Service implements to increase its profit by 5% in the next 2 years in Denmark?

Sub Questions:

1. What is the current position of A&S Service in Danish Market?

2. What are the potential opportunities to encourage A&S growth in Danish Market?

3. What could be the marketing strategies that A&S Service should use to maximize its B2B customers?

1. About the Thesis

2. Problem Area

2.1 Problem Formulation

2.2 Sub-Questions

3. Delimitation and limitation

4. Research Methods Chapter

4.1 Research Philosophy

4.2 Research Approach

4.3 Research methods

4.4 Time Horizon

4.5 Data Collection

4.6 Critic of Source

5. Theoretical Chapter/logical flow

6. Case Company

6.1 Company Overview

7. Internal Analysis

7.1 Business Model Canvas (BMC)

7.2 Company Mission and Vision

7.3 VRIO

7.4 Financial Performance

7.5 ST of SWOT Analysis

8. External Analysis

8.1 PEST Analysis

8.2 Porters Five Forces

8.3 OT of SWOT Analysis

9. Strategic, Tactical and Functional aspects

9.1 Porter’s Generic Strategies

9.2 Ansoff’s Growth Matrix

9.3 STP Model (Segmentation, Targeting and Positioning)

9.4 Marketing Mix

10. Budget and Action Plan

11. Conclusion

12. Appendices