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Running Head: VIDEO ANALYSIS MARKET PENETRATION 2

For the purposes of ensuring the market penetration is achieved, Apple Inc. Company has been using augmented promotion as a market penetration strategy. As a result of the augmented promotion the company has been able to reach a large number of customers. This has in the last years ensured that the goals and the objectives of the company are achieved in the set time. Again, the company has been making use of price adjustment strategy hence ensuring that the customers are able to afford the products. For the augmented promotion to be achieved, the company has made use of different social media platforms therefore ensuring that the market share of the business is improved (CALANOG, 2019).

As far as I am concerned, I think that the social media platforms used reflect a push distribution strategy. It is through the social media platforms whereby the company has been able to collect the views and the complaints of the customers. However, this has played important roles in ensuring that the gaps in the market are filled.

The use of social media platforms used in the company is profitable as they ensure that the numbers of sales made by the company are increased. The increased number of sales helps in bringing about sustainability in the company. As a result of the channels used, the company has been able to meet the needs of the customers in the market. On the other hand, I believe the use of direct marketing has not been as profitable as the use of the social media in the promotion of the products. This is because it reaches a small number of customers in the market (Jiang, 2019).

Moreover, the company needs to have control over its channels for the purposes of ensuring that the set goals and objectives are achieved. However, the company needs to have control over multichannel as that will ensure that the products are sold to a large number of customers. Again, this control is reflected in the channels being used in that it ensures that the products manufactured are brought close to the customers in the market (Muthukrishnan, 2019).

References:

CALANOG, M. (2019). Can it Prosper Without Steve Jobs? (Doctoral dissertation, Apple, Inc).

Jiang, Z., & Gong, X. (2019). Whether Developing Country Can Achieve Remarkable Progress in the Global Market by High-Tech—Huawei Company as an Example. Technology and Investment, 10(03), 47.

Muthukrishnan, A. RECENT INNOVATIVE INVESTMENT TREND ON MUTUAL FUND 2018. Recent Research, 120.