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Introduction Women segregated gym is an open or enclosed place where only women go for physical exercises - and no men allowed. To some people this may sound discriminative at first, but it is not. The idea will open an excellent opportunity for most women to exercise and feel more secure and comfortable in a gym where men are not around. Most women feel shy and guilty of exercising when men are around due to their body appearances, abilities and other personal issues. Women are also open to trainers, and receive best advices about their health conditions and their workout plan. Product/Service description and benefits The service includes setting up fully equipped gym that will only target women who are more serious about shaping their health and exercise routines. The segregated gym will cater for religious and cultural factors where women of certain religion and cultures are prohibited to exposing too much of their bodies to men. For example, Muslim women are not supposed to expose some parts of their body to men. In some cultures, for example in Africa, it is a taboo for women to expose too much of their bodies to men hence segregated gyms will help women to freely exercise. The gymnasium will open up a chance for many women especially those who were bullied abused when they were young by the opposite genders. Such women will feel free and secure when exercising in a men free gym. This gym will therefore attract more clients. It is sometimes true that women act differently when around other women. Therefore, it is important to have a segregated gymnasium where women focus to work out with a lot of concentration on how to lose weight and /or improve their looks, rather than seeing the men they like and so forth. A segregated gym is a way to bring the female gender into the game and unchain them from oppressive cultures. This helps them to participate in sports like acrobatics, gymnastics, and martial arts. Potential Customers Plump women Women who are basically fat to tend fear being judged by men about their body fitness and flexibility. Some say that 80% of women do not visit the gym due to fear of what others think of them. The segregated gym will be a good opportunity for such women to feel free and comfortable. Young and shy women Some young ladies, feel very uncomfortable when around men due to fear of being approached. They are also ashamed of their body changes during adolescent stages; hence feel uncomfortable when stared at by men. A women only gym will be an attractive place to start with for this group. Pregnant women Pregnant women also need a secure and comfortable place where they can exercise at their own pace, and free from men who like staring at women. Ways to market a product/service Use of Face book ads and strategically targeted landing pages Face book is one of the most growing social sites to market product and services. While not free, the face book ads offer a great deal for reaching the right demographic for a business. As long as we understand our target customers, we can use metrics like gender, age, sex and geographic location to strategically landing pages. Face book ads are affordable for any size of the business. They are also easy to use and maintain. However, Facebook ads require one to have a good follow up strategy so as to be successful. Marketing through video clips on YouTube Focusing on creating useful video adverts will eventually make one reach a vast amount of people. YouTube gives a smart platform for marketing your business on the internet. Targeted customers can easily access and watch the videos, get interest and join the gymnastic program. Advantages: The method is viral. It reaches many people at a very short duration. Disadvantages: Low security when it comes to adverts and high weight time. YouTube cannot protect or safeguard the business against illegal content. Creation of a blog where regular content is posted, This is the most important way to market one’s product and services. It’s a long term strategy although very helpful to create awareness to potential customers. Blogs allow direct and timely communication, increase openness and they are cheap to be used and accessed by the target very easily. The demerits of using blogs are that they might attract legal problems to a business. Use of local radio and televisions Use of local radio and television, this is another method that allows reaching a vast number of women interested in the gym. It is very efficient since the method can reach many people at the same time. The advantage of using this method is that it reaches a large number of people and attaches a visual personality to a business. It also reaches the audience at a time when they are most attentive. Using television and radio has a number of disadvantages too; the method is expensive and its difficult to correct errors and make changes. Also the advert can miss the targeted audience. Email Marketing Email marketing is very valuable as long as products and services are concerned. It is the most effective channel for acquiring new customers. Email marketing starts working right away that’s why it can be used to promote one’s business. Use of email marketing. This service works very fast and potential customers get email at regular basis. Example, when the update of a product or service is available. The disadvantages of using email marketing to advertise products and services: The method is not easy to feat. To succeed, one needs to give something valuable. Also one need to record the emails of all potential customers in order to send them emails at regular basis. Conclusion A gender-segregated gym will ensure that women feel comfortable, and are helped to achieve their healthy life and fitness goals. References Robinson, D. B. (2013). Getting girls in the game: Action research in the gymnasium. The Canadian Journal of Action Research. Rosenblum, K., & Travis, T. M. (2015). The meaning of difference: American constructions of race, sex and gender, social class, sexual orientation, and disability. McGraw-Hill Higher Education. Thul, C. M., LaVoi, N. M., Hazelwood, T. F., & Hussein, F. (2016). A Right to the Gym. Child's Play: Sport in Kids' Worlds. Rana, J. (2017). Ladies-only! Empowerment and comfort in gender-segregated kickboxing in the Netherlands. In Race, Gender and Sport.