international entrepreneurship

Radha's tribe vison and values

Radha's vision is to communicate to the world how they want to live, while using upcycled products to build

new opportunities and so to protect the environment

What about Radha's Tribe

Founders: Claudia and Alejandra Slow fashion brand Buy secondhand

clothes

Anyone can order from all around the world,

and it will be delivered

80-90% IS ONLINE SALE, rest is in the

shop

Target market: woman 20-40 years old but

men as well (European western culture).

Feminists like them.

People who like colorful clothes. And people who believe in the project and value

sustainability

200 orders/month

There is another boutique in Huesca

Philosophy: mother, land, style

Radha's ethical commitment

Their packaging is fully made from upcycle products

Since 2021 they have donated 5% of their total profits to the ONG "EMBRACING THE WORLD"

Radha's algo organizes workshop where only women are included to enjoy the nature's values together - "Circulos Mujeres"

Radha's Tribe 4P's PLACE:

Online sales – 90% In store sales – 10%

Product:

Second-hand upcycled Saris Colourful with unique patterns and style Different line of clothes (from skirt, jackets, kimonos & pareos) Accessories

PROMOTION:

Social media (Instagram, YouTube)

Special offers & discounts

Donations to NGO’s Google ads

PRICE:

Medium/high prices Medium/upper class

( Radha's Tribe Presentation)

Narrowing down from 190 c. to 10

(Jones, 2022)

(SAVOO,2022)

From 10 countries to 5

( EUROPEAN SUSTAINABLE DEVELOPMENT REPORT, 2022)

5 FIVE COUNTRIES SELECTED:

- FINLAND - SWEDEN - AUSTRIA - GERMANY - SWITZERLAND

DATA COMPARISON THE SELECTED EU C. (WORLDBANK,2022)

Hofstede country comparison

(Hofstede, 2023)

FIRST SELECTION

Narrowing down from 190 c. to 10 countries.

Sources: European Environmental Agency (EEA) Global Footprint Network World Bank Fashion Revolution's & Fashion Transparency Index.

Sources: Municipal Waste Statistics, 2020 Global Footprint Network, National Footprint and Biocapacity Accounts, 2021 World Bank, Urban Solid Waste Management, 2019 Top 20 Flea Markets in the World, 2021 Rank a Brand, Sustainable Fashion Report, 2021 Hofstede Insights, 2023

Narrowing down from 10c. To 5 countries and then choosing 2 countries that fit Radha's Tribe

SECOND SELECTION

Market Analysis

Competitors analysis

Entry spot

Market Entry for Germany

DIRECT EXPORT

E-commerce sales through websites and partners

Designated shops and slow fashion boutiques in Berlin

In 2020, the total revenue of e-commerce in Germany was approximately 83 billion euros.

In 2020, 91% of German internet users made at least one online purchase.

(Shefferd, 2020)

Market entry for Japan

Indirect export

(Warehouse in India)

OFFLINE MARKETPLACE E-COMMERCEIn 2020, the total

revenue of e-commerce in Japan was approximately 23 trillion yen (around 209 billion US dollars).

Japan has the third- largest e-commerce market in the world after China and the United States

(Statista, 2020)

THE END

THANKS FOR LISTENING